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Find our latest insights from industry experts, clients, and the Acadia network.
Understanding Google’s Knowledge Graph: The First Step in Navigating the AI Revolution
Artificial Intelligence (AI) is inciting huge changes to Google’s business model. To “Google something” is currently eponymous with searching for information, but with ChatGPT and other AI capabilities, that situation is under siege. Not surprisingly, Google is stepping up to the plate with changes of its own. In this article, I’ll share what digital marketers…
Understanding Google’s Knowledge Graph: The First Step in Navigating the AI Revolution
Artificial Intelligence (AI) is inciting huge changes to Google’s business model. To “Google something” is currently eponymous with searching for information, but with ChatGPT and other AI capabilities, that situation is under siege. Not surprisingly, Google is stepping up to the plate with changes of its own. In this article, I’ll share what digital marketers…
Navigating the Future: Key Insights from Google I/O 2023
Google’s annual developer conference, Google I/O, is a highlight on the tech calendar. The 2023 edition, led by CEO Sundar Pichai, was no exception, offering exciting insights into the future of AI, search, and digital communication. Since Open AI unleashed ChatGPT in November 2022, Google has seemingly been on its back foot and this Google…
Navigating the Future: Key Insights from Google I/O 2023
Google’s annual developer conference, Google I/O, is a highlight on the tech calendar. The 2023 edition, led by CEO Sundar Pichai, was no exception, offering exciting insights into the future of AI, search, and digital communication. Since Open AI unleashed ChatGPT in November 2022, Google has seemingly been on its back foot and this Google…
What Does Custom Audience Creation Mean for Brands Using Amazon Marketing Cloud?
Ross Walker is a Senior Retail Media Manager at Acadia The ability to create custom audiences was announced by Amazon on Monday this week, the latest in an escalating cadence of enhancements to Amazon Marketing Cloud (AMC). What will this feature enable brands to do, and how do we plan on using it with our…
What Does Custom Audience Creation Mean for Brands Using Amazon Marketing Cloud?
Ross Walker is a Senior Retail Media Manager at Acadia The ability to create custom audiences was announced by Amazon on Monday this week, the latest in an escalating cadence of enhancements to Amazon Marketing Cloud (AMC). What will this feature enable brands to do, and how do we plan on using it with our…
How AI Can Unlock – Not Override – Creativity – 5 Ways to Turn Generative AI into the Ultimate Assistant
Paula Ersly is a Head of Social Strategy at Acadia. Is ChatGPT a friend or foe? The AI tool has consumed the attention of companies eager to find out how it can be used to save time, create more efficiencies, and maybe even cut corners. That can be a chilling prospect for copywriters, marketers, and…
How AI Can Unlock – Not Override – Creativity – 5 Ways to Turn Generative AI into the Ultimate Assistant
Paula Ersly is a Head of Social Strategy at Acadia. Is ChatGPT a friend or foe? The AI tool has consumed the attention of companies eager to find out how it can be used to save time, create more efficiencies, and maybe even cut corners. That can be a chilling prospect for copywriters, marketers, and…
California Pizza Kitchen Names Acadia as Its Media Agency of Record
We are delighted to announce one of our newest clients at Acadia, California Pizza Kitchen. Like many of our clients, California Pizza Kitchen is a brand with large, entrenched, competitors. Simply replicating the strategies (and budgets!) of the big guys is not an option. CPK must work their marketing dollars smarter. For CPK, we will…
California Pizza Kitchen Names Acadia as Its Media Agency of Record
We are delighted to announce one of our newest clients at Acadia, California Pizza Kitchen. Like many of our clients, California Pizza Kitchen is a brand with large, entrenched, competitors. Simply replicating the strategies (and budgets!) of the big guys is not an option. CPK must work their marketing dollars smarter. For CPK, we will…
Measuring What Matters: The Four Stages of Media Measurement
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu, The Art of War This quote from Sun Tzu rings as true in marketing today as it did in military strategy 2,500 years ago. Too often brands are relying on tactics – ad spend, email marketing…
Measuring What Matters: The Four Stages of Media Measurement
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu, The Art of War This quote from Sun Tzu rings as true in marketing today as it did in military strategy 2,500 years ago. Too often brands are relying on tactics – ad spend, email marketing…
Walmart.com Review Syndication – What Are the Options?
Recently, a beauty brand I work with asked me a question that should have been simple to answer. The client had just launched a new product on Walmart.com, and his priority was to boost the number of reviews on the platform. He wanted to know the best tool to help. It is a tricky question…
Walmart.com Review Syndication – What Are the Options?
Recently, a beauty brand I work with asked me a question that should have been simple to answer. The client had just launched a new product on Walmart.com, and his priority was to boost the number of reviews on the platform. He wanted to know the best tool to help. It is a tricky question…
What You Need to Know About Google’s March Core Update
Google’s March 2023 Core Algorithm Update has led to significant ranking fluctuations and search traffic changes, impacting a significant number of websites. As a trusted agency partner, Acadia is here to help you understand the key takeaways from this update, its implications, and provide insights on how to adapt and improve your website’s performance. What…
What You Need to Know About Google’s March Core Update
Google’s March 2023 Core Algorithm Update has led to significant ranking fluctuations and search traffic changes, impacting a significant number of websites. As a trusted agency partner, Acadia is here to help you understand the key takeaways from this update, its implications, and provide insights on how to adapt and improve your website’s performance. What…
What Does It Mean to Be a Google Premier Partner?
Each year, Google recognizes the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the Google Partners program. These companies are among the top 3% of Google Partners in their respective countries, and it is the most exclusive tier of Google’s partner program. We are proud to…
What Does It Mean to Be a Google Premier Partner?
Each year, Google recognizes the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the Google Partners program. These companies are among the top 3% of Google Partners in their respective countries, and it is the most exclusive tier of Google’s partner program. We are proud to…
Why Amazon Posts Is a Huge Overlooked Opportunity for Brands
Tamara Vukovic is a Senior Account Specialist at Acadia Again and again, I have found that brands are overlooking one of Amazon’s simplest tools to grow their visibility: Amazon Posts. You can think of Amazon Posts as the e-commerce giant’s version of Instagram. You upload photos of your products alongside a caption and category tags….
Why Amazon Posts Is a Huge Overlooked Opportunity for Brands
Tamara Vukovic is a Senior Account Specialist at Acadia Again and again, I have found that brands are overlooking one of Amazon’s simplest tools to grow their visibility: Amazon Posts. You can think of Amazon Posts as the e-commerce giant’s version of Instagram. You upload photos of your products alongside a caption and category tags….