If you want to be the best you need to read the best.
Find our latest insights from industry experts, clients, and the Acadia network.
How to Rebrand Without Killing Your Conversion Rate
Every business will at some point go through a rebrand. Visual looks and logos grow tired, and a refresh can help reach new audiences by targeting a different demographic, all while getting in front of – or fighting off – business stagnation. Think of it this way: if everything is performing above and beyond your…
How to Rebrand Without Killing Your Conversion Rate
Every business will at some point go through a rebrand. Visual looks and logos grow tired, and a refresh can help reach new audiences by targeting a different demographic, all while getting in front of – or fighting off – business stagnation. Think of it this way: if everything is performing above and beyond your…
New Amazon FBA Fees in 2024 Could Cost Sellers Big Time – Are You Prepared?
Amazon is set to implement several significant changes to its fee structure for sellers on Seller Central, which will impact various aspects of selling on the platform. This is a common occurance on Amazon – in nearly 8 years supporting brands on Amazon, I have seen my fair share of changes to FBA fees. The…
New Amazon FBA Fees in 2024 Could Cost Sellers Big Time – Are You Prepared?
Amazon is set to implement several significant changes to its fee structure for sellers on Seller Central, which will impact various aspects of selling on the platform. This is a common occurance on Amazon – in nearly 8 years supporting brands on Amazon, I have seen my fair share of changes to FBA fees. The…
2024 Social Media Guide: Thrive with Acadia’s Expert Insights
As a brand, if you’re still just posting on social media for the sake of doing it – stop! Seriously right now stop, you’re only hurting yourself. Brands haven’t been able to get by with the bare minimum for some time, so if you’re doing more you need to make sure you’re doing it right. …
2024 Social Media Guide: Thrive with Acadia’s Expert Insights
As a brand, if you’re still just posting on social media for the sake of doing it – stop! Seriously right now stop, you’re only hurting yourself. Brands haven’t been able to get by with the bare minimum for some time, so if you’re doing more you need to make sure you’re doing it right. …
How to Measure Brand Awareness: Share of Voice
What’s better than going viral? Being relevant. Brand clients today are coming to us and asking, “What can we do to be more relevant?” Virality is still an online win (that is if it’s for the right reasons), but it’s a fleeting moment in the great yawning span of internet culture and discussion that’s moving…
How to Measure Brand Awareness: Share of Voice
What’s better than going viral? Being relevant. Brand clients today are coming to us and asking, “What can we do to be more relevant?” Virality is still an online win (that is if it’s for the right reasons), but it’s a fleeting moment in the great yawning span of internet culture and discussion that’s moving…
Acadia’s Top 5 Digital Marketing Blogs of 2023 – Insights on Google’s Algorithm Update, SEO Strategies, AI Integration, and Customer Data Platforms
In today’s blog, we unravel the top 5 digital marketing insights of 2023, shaping the online landscape. We dive into the impact, winners, and losers of Google’s March 2023 Core Algorithm Update with Scott Walldren, Acadia’s head of SEO. Elevate your eCommerce SEO with a comprehensive perspective on Google Merchant Center and discover the eight-step…
Acadia’s Top 5 Digital Marketing Blogs of 2023 – Insights on Google’s Algorithm Update, SEO Strategies, AI Integration, and Customer Data Platforms
In today’s blog, we unravel the top 5 digital marketing insights of 2023, shaping the online landscape. We dive into the impact, winners, and losers of Google’s March 2023 Core Algorithm Update with Scott Walldren, Acadia’s head of SEO. Elevate your eCommerce SEO with a comprehensive perspective on Google Merchant Center and discover the eight-step…
Acadia’s Top 5 Retail Blogs of 2023 Revealing Strategic Insights, Reviews, and Amazon Excellence
In today’s blog, we share the top 5 retail insights of 2023, spotlighting the most impactful articles that resonated with our audience. From scaling ad spend strategies by Ross Walker to navigating Walmart.com review options with Logan Nielsen, and exploring the essentiality of premium brand content on Amazon by Julian Galindo, we’re here to provide…
Acadia’s Top 5 Retail Blogs of 2023 Revealing Strategic Insights, Reviews, and Amazon Excellence
In today’s blog, we share the top 5 retail insights of 2023, spotlighting the most impactful articles that resonated with our audience. From scaling ad spend strategies by Ross Walker to navigating Walmart.com review options with Logan Nielsen, and exploring the essentiality of premium brand content on Amazon by Julian Galindo, we’re here to provide…
The Future of SEO: Ethical Practices and AI Integration in 2024
As we approach 2024, the digital marketing and SEO landscape is undergoing significant transformations. The sudden firing and rapid reinstatement of Sam Altman from OpenAI along with the latest updates to Google’s search quality raters’ guidelines are just the tip of the iceberg. These developments, coupled with the evolving role of SEO in marketing, signal…
The Future of SEO: Ethical Practices and AI Integration in 2024
As we approach 2024, the digital marketing and SEO landscape is undergoing significant transformations. The sudden firing and rapid reinstatement of Sam Altman from OpenAI along with the latest updates to Google’s search quality raters’ guidelines are just the tip of the iceberg. These developments, coupled with the evolving role of SEO in marketing, signal…
Black Friday/ Cyber Monday Recap: A Strategic Approach Yields Record-Breaking Sales
As we unpack the frenzy of Black Friday and Cyber Monday (BFCM), I’m excited to share some insights and strategies that not only led to incredible sales for our clients but also highlighted the importance of acting early and smartly managing advertising budgets. In this post I’ll unpack: Why BFCM is far more than a…
Black Friday/ Cyber Monday Recap: A Strategic Approach Yields Record-Breaking Sales
As we unpack the frenzy of Black Friday and Cyber Monday (BFCM), I’m excited to share some insights and strategies that not only led to incredible sales for our clients but also highlighted the importance of acting early and smartly managing advertising budgets. In this post I’ll unpack: Why BFCM is far more than a…
Navigating the Cookieless World: A Deep Dive into Data Analysis
In the ever-evolving landscape of digital marketing, preparing for a cookieless world has become a crucial aspect for businesses. Seth Hirch, Partner and Head of Analytics at Acadia, spoke with Jacob Kelly in a recent podcast episode of Cookieless. This engaging conversation with Seth, the Head of Analytics at Acadia, provides valuable insights into the…
Navigating the Cookieless World: A Deep Dive into Data Analysis
In the ever-evolving landscape of digital marketing, preparing for a cookieless world has become a crucial aspect for businesses. Seth Hirch, Partner and Head of Analytics at Acadia, spoke with Jacob Kelly in a recent podcast episode of Cookieless. This engaging conversation with Seth, the Head of Analytics at Acadia, provides valuable insights into the…
Running Ads on Amazon Fresh, Whole Foods, and Amazon Is Wildly Different – Here’s How to Make It All Work
Whole Foods, Amazon Fresh, and Amazon.com. All retail channels owned by the same company, which just so happens to be the 3rd largest advertising platform in the world. So advertising for these channels should all just connect together, right? Wrong. Grocery and CPG brands who sell to Whole Foods and/or Amazon Fresh in addition to…
Running Ads on Amazon Fresh, Whole Foods, and Amazon Is Wildly Different – Here’s How to Make It All Work
Whole Foods, Amazon Fresh, and Amazon.com. All retail channels owned by the same company, which just so happens to be the 3rd largest advertising platform in the world. So advertising for these channels should all just connect together, right? Wrong. Grocery and CPG brands who sell to Whole Foods and/or Amazon Fresh in addition to…