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Find our latest insights from industry experts, clients, and the Acadia network.
Ecommerce Opportunities for Small Business – Google Makes It FREE To Sell in Shopping Results
With physical stores closed during the coronavirus pandemic, e-commerce has become a lifeline for retailers who otherwise previously relied on foot traffic. While digital commerce presents an opportunity for struggling businesses to reconnect with consumers, many can’t afford to do so at scale. To this, and for the first time in almost a decade –…
Ecommerce Opportunities for Small Business – Google Makes It FREE To Sell in Shopping Results
With physical stores closed during the coronavirus pandemic, e-commerce has become a lifeline for retailers who otherwise previously relied on foot traffic. While digital commerce presents an opportunity for struggling businesses to reconnect with consumers, many can’t afford to do so at scale. To this, and for the first time in almost a decade –…
COVID-19: Amazon Seller Support Issues On The Rise
For today’s article, we’re talking with Bobsled Account Specialist, Marija Granic, who has shared the most pressing challenges and best practices to overcome them.
COVID-19: Amazon Seller Support Issues On The Rise
For today’s article, we’re talking with Bobsled Account Specialist, Marija Granic, who has shared the most pressing challenges and best practices to overcome them.
The Lowdown on UTM Tracking
See where your customers are coming from First thing’s first, what are we even talking about when we say “UTM”? UTM stands for Urchin Tracking Method and it’s a simple way to see where your traffic – aka your customers – are coming from. Tracking UTM codes is a must-do part of your overall marketing…
The Lowdown on UTM Tracking
See where your customers are coming from First thing’s first, what are we even talking about when we say “UTM”? UTM stands for Urchin Tracking Method and it’s a simple way to see where your traffic – aka your customers – are coming from. Tracking UTM codes is a must-do part of your overall marketing…
Why You Should Sunset Inactive Email Subscribers
Low email campaign engagement rates got you down? With a little bit of legwork, you can turn that frown upside down – try adding a Sunset Flow to your automation strategy. By putting a Sunset Flow in place, you can scrub your email list of inactive subscribers (those who haven’t clicked or opened campaigns in…
Why You Should Sunset Inactive Email Subscribers
Low email campaign engagement rates got you down? With a little bit of legwork, you can turn that frown upside down – try adding a Sunset Flow to your automation strategy. By putting a Sunset Flow in place, you can scrub your email list of inactive subscribers (those who haven’t clicked or opened campaigns in…
Amazon Sponsored Brands Video Ads Best Practices & Case Study
In this article, we’re going to explain exactly what Sponsored Brands video ads are, and how to set them up. Nikola will also share some initial video ad results from a Bobsled client.
Amazon Sponsored Brands Video Ads Best Practices & Case Study
In this article, we’re going to explain exactly what Sponsored Brands video ads are, and how to set them up. Nikola will also share some initial video ad results from a Bobsled client.
Practice List Hygiene for Improved Email Performance
Yes, email list hygiene is a real thing! Cleaning your list on a regular basis is a great way to maintain healthy engagement with your customer base and reduce list-unsubscribe rates. Employing a list-cleaning strategy will also help you understand the email content your customers best relate to. Components of a List Hygiene Strategy To…
Practice List Hygiene for Improved Email Performance
Yes, email list hygiene is a real thing! Cleaning your list on a regular basis is a great way to maintain healthy engagement with your customer base and reduce list-unsubscribe rates. Employing a list-cleaning strategy will also help you understand the email content your customers best relate to. Components of a List Hygiene Strategy To…
Grocery & Gourmet Food – Winning Amazon Advertising (PPC) Strategies
In this article, we’re going to outline how Grocery & Gourmet food brands should be structuring their Amazon Advertising (PPC) efforts in order to grow market share on Amazon. We’ll also share an Amazon Advertising case study from Bobsled client Barcel USA, a snack food manufacturer.
Grocery & Gourmet Food – Winning Amazon Advertising (PPC) Strategies
In this article, we’re going to outline how Grocery & Gourmet food brands should be structuring their Amazon Advertising (PPC) efforts in order to grow market share on Amazon. We’ll also share an Amazon Advertising case study from Bobsled client Barcel USA, a snack food manufacturer.
4 Customer Friction Points and How To Overcome Them
The future of retail is all about eliminating friction for the shopper. Consumers want to shop across channels, but they want each experience to be seamless and efficient. In order to attract and retain customers, retailers must make strides to reduce friction and improve convenience. Friction Point #1: Disconnect Between Digital and In-Store Channels Retailers of…
4 Customer Friction Points and How To Overcome Them
The future of retail is all about eliminating friction for the shopper. Consumers want to shop across channels, but they want each experience to be seamless and efficient. In order to attract and retain customers, retailers must make strides to reduce friction and improve convenience. Friction Point #1: Disconnect Between Digital and In-Store Channels Retailers of…
Growing Brand Awareness: Utilizing Amazon Advertising & Amazon DSP
In this article, Bobsled PPC Manager Ross Walker discusses how to align Amazon PPC spend ROI with overall brand goals, and how to leverage DSP for greater creative control. In addition to general best practices, we’ve included some advertising and DSP processes/checklists that we use here at Bobsled. So if growing brand awareness was one of your New Year’s resolutions, then this blog post is tailor-made for you!
Growing Brand Awareness: Utilizing Amazon Advertising & Amazon DSP
In this article, Bobsled PPC Manager Ross Walker discusses how to align Amazon PPC spend ROI with overall brand goals, and how to leverage DSP for greater creative control. In addition to general best practices, we’ve included some advertising and DSP processes/checklists that we use here at Bobsled. So if growing brand awareness was one of your New Year’s resolutions, then this blog post is tailor-made for you!
Six Things You Should Consider Before You Buy Data
Even if a retailer has collected data for a long time, there are situations when in-house data might not seem like enough. In those situations, many retailers choose to buy consumer data from other sources. Buying data can help retailers improve online messaging and targeting, but there is also a lot of room for failure….
Six Things You Should Consider Before You Buy Data
Even if a retailer has collected data for a long time, there are situations when in-house data might not seem like enough. In those situations, many retailers choose to buy consumer data from other sources. Buying data can help retailers improve online messaging and targeting, but there is also a lot of room for failure….