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Share of Voice: What It Means for Brands, and How To Measure It and Leverage It
One of the main challenges that comes with selling on Amazon is the constant growth of competition. Continual increase of Amazon newbies willing to operate with low margins, or even at a loss in the beginning, makes staying up to date with the brands in your niche much more difficult.
Share of Voice: What It Means for Brands, and How To Measure It and Leverage It
One of the main challenges that comes with selling on Amazon is the constant growth of competition. Continual increase of Amazon newbies willing to operate with low margins, or even at a loss in the beginning, makes staying up to date with the brands in your niche much more difficult.
What Is Voice Search and How Is It Impacting You?
Who has the ability to research a purchase by first searching thousands of websites, reviewing prices and features, and analyzing reviews to determine the best products or services, all in the span of a couple of seconds without looking at a computer screen? Over 40 million Americans. With the help of voice-activated products, such as…
What Is Voice Search and How Is It Impacting You?
Who has the ability to research a purchase by first searching thousands of websites, reviewing prices and features, and analyzing reviews to determine the best products or services, all in the span of a couple of seconds without looking at a computer screen? Over 40 million Americans. With the help of voice-activated products, such as…
How PPC Has Evolved Over the Past 5 Years
As a digital marketing agency with a portfolio spanning hundreds of clients utilizing various forms of online advertising, we have seen a lot of digital marketing trends over the last 5 years. From techniques to tools, enhancements and beta programs the world of online advertising is a constantly evolving arena. Sure we could discuss how…
How PPC Has Evolved Over the Past 5 Years
As a digital marketing agency with a portfolio spanning hundreds of clients utilizing various forms of online advertising, we have seen a lot of digital marketing trends over the last 5 years. From techniques to tools, enhancements and beta programs the world of online advertising is a constantly evolving arena. Sure we could discuss how…
Take Advantage of the “New-To-Brand” Metrics to Optimize Your Paid Marketing Strategy
New-to-brand metrics have been available since November 2018 on Amazon for Sponsored Brands campaigns in both Seller Central and AMS. It’s the first time Amazon has given us such information about customer loyalty. Learn more about the importance of these metrics and how you can build your Sponsored Brands strategy based on them.
Take Advantage of the “New-To-Brand” Metrics to Optimize Your Paid Marketing Strategy
New-to-brand metrics have been available since November 2018 on Amazon for Sponsored Brands campaigns in both Seller Central and AMS. It’s the first time Amazon has given us such information about customer loyalty. Learn more about the importance of these metrics and how you can build your Sponsored Brands strategy based on them.
June 2019 Core Algorithm Update & Ranking Fluctuations
Google announced for the first time on June 3rd that it was rolling out a new core algorithm update on Twitter via Google SearchLiason. This was a broad update to many components of the algorithm and updated over a 5 day period. Ranking fluctuations took a few days to be seen across the board from…
June 2019 Core Algorithm Update & Ranking Fluctuations
Google announced for the first time on June 3rd that it was rolling out a new core algorithm update on Twitter via Google SearchLiason. This was a broad update to many components of the algorithm and updated over a 5 day period. Ranking fluctuations took a few days to be seen across the board from…
What Is EAT and Why You Need To Start Considering It in Your SEO Efforts
If you’ve been digging into SEO lately, then you’ve probably heard the term “E-A-T” thrown around a few times over the past few years. Now you probably have questions. What is EAT? How is it factored into Google’s core algorithm updates? What does EAT mean for me and my business website? Well, that’s where we…
What Is EAT and Why You Need To Start Considering It in Your SEO Efforts
If you’ve been digging into SEO lately, then you’ve probably heard the term “E-A-T” thrown around a few times over the past few years. Now you probably have questions. What is EAT? How is it factored into Google’s core algorithm updates? What does EAT mean for me and my business website? Well, that’s where we…
How To Use the New Product Targeting Features in Amazon Sponsored Product Ads
It’s been six months since Amazon released the new Product Targeting feature. It was a huge update that enabled many more opportunities for brands to increase their product awareness and overall sales. Placing ads on competitors’ product pages and having an option to adjust bids for every Amazon Standard Identification Number (ASIN) separately makes the Amazon Marketplace more and more competitive.
How To Use the New Product Targeting Features in Amazon Sponsored Product Ads
It’s been six months since Amazon released the new Product Targeting feature. It was a huge update that enabled many more opportunities for brands to increase their product awareness and overall sales. Placing ads on competitors’ product pages and having an option to adjust bids for every Amazon Standard Identification Number (ASIN) separately makes the Amazon Marketplace more and more competitive.
How Can You Measure the Success of a PPC Campaign?
PPC Campaigns that provide Real Value How can you measure the success of a PPC campaign? PPC metrics that are aligned to your performance goals are a key performance indicator (KPI) – defining these is essential when it comes to understanding the value of your marketing investment and your pay per click (PPC) campaign. To…
How Can You Measure the Success of a PPC Campaign?
PPC Campaigns that provide Real Value How can you measure the success of a PPC campaign? PPC metrics that are aligned to your performance goals are a key performance indicator (KPI) – defining these is essential when it comes to understanding the value of your marketing investment and your pay per click (PPC) campaign. To…
Amazon Pre Launch Checklist: Prepare for Takeoff
You’ve decided to join the world of Amazon, congratulations! Regardless of where you are in the lifecycle of your brand, it’s important to have a checklist for success when launching your Amazon presence.
Amazon Pre Launch Checklist: Prepare for Takeoff
You’ve decided to join the world of Amazon, congratulations! Regardless of where you are in the lifecycle of your brand, it’s important to have a checklist for success when launching your Amazon presence.