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Understanding Attribution Models Gives Online Paid Advertising the Value It Deserves

As a business owner or marketing manager, understanding the value and return on your paid ads and marketing dollars is a key goal to both profitability and growth. In the modern digital age users will travel through various stages of a sales funnel –  problem aware to solution aware, information seeking to price shopping, brand…


Understanding Attribution Models Gives Online Paid Advertising the Value It Deserves

As a business owner or marketing manager, understanding the value and return on your paid ads and marketing dollars is a key goal to both profitability and growth. In the modern digital age users will travel through various stages of a sales funnel –  problem aware to solution aware, information seeking to price shopping, brand…


Everything You Need To Know About Google’s New Search Ad Formats

With Google’s Rebranding of AdWords to Google Ads came a whole host of AI-powered ad formats. These new formats allow a marketer to place several variations of headlines and descriptions into one ad that Google will then dynamically swap until it finds the combinations that perform best. But what are these formats? How should your…


Everything You Need To Know About Google’s New Search Ad Formats

With Google’s Rebranding of AdWords to Google Ads came a whole host of AI-powered ad formats. These new formats allow a marketer to place several variations of headlines and descriptions into one ad that Google will then dynamically swap until it finds the combinations that perform best. But what are these formats? How should your…


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