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Find our latest insights from industry experts, clients, and the Acadia network.
Understanding Attribution Models Gives Online Paid Advertising the Value It Deserves
As a business owner or marketing manager, understanding the value and return on your paid ads and marketing dollars is a key goal to both profitability and growth. In the modern digital age users will travel through various stages of a sales funnel – problem aware to solution aware, information seeking to price shopping, brand…
Understanding Attribution Models Gives Online Paid Advertising the Value It Deserves
As a business owner or marketing manager, understanding the value and return on your paid ads and marketing dollars is a key goal to both profitability and growth. In the modern digital age users will travel through various stages of a sales funnel – problem aware to solution aware, information seeking to price shopping, brand…
How Brands Can Use Influencer Marketing to Grow Sales on Amazon
Brands looking for innovative ways to promote their products in an increasingly saturated media space should investigate influencer marketing. Both on and off Amazon, influencers can help brands build trust with consumers in their niche.
How Brands Can Use Influencer Marketing to Grow Sales on Amazon
Brands looking for innovative ways to promote their products in an increasingly saturated media space should investigate influencer marketing. Both on and off Amazon, influencers can help brands build trust with consumers in their niche.
Everything You Need To Know About Google’s New Search Ad Formats
With Google’s Rebranding of AdWords to Google Ads came a whole host of AI-powered ad formats. These new formats allow a marketer to place several variations of headlines and descriptions into one ad that Google will then dynamically swap until it finds the combinations that perform best. But what are these formats? How should your…
Everything You Need To Know About Google’s New Search Ad Formats
With Google’s Rebranding of AdWords to Google Ads came a whole host of AI-powered ad formats. These new formats allow a marketer to place several variations of headlines and descriptions into one ad that Google will then dynamically swap until it finds the combinations that perform best. But what are these formats? How should your…
5 Questions to Ask Distributors Before Letting Them Sell Your Brand on Amazon
Here at Bobsled Marketing, we’re strong believers that brands should be representing themselves on Amazon. Amazon accounts for an estimated 50% of ecommerce sales, and many shoppers start their product searches on Amazon. Brands should be using the channel to gather insight into product and competitive trends, get feedback from customers, represent their brand (and pricing!) consistently, own & grow the direct revenue, and own as much of the data they can get from Amazon.
5 Questions to Ask Distributors Before Letting Them Sell Your Brand on Amazon
Here at Bobsled Marketing, we’re strong believers that brands should be representing themselves on Amazon. Amazon accounts for an estimated 50% of ecommerce sales, and many shoppers start their product searches on Amazon. Brands should be using the channel to gather insight into product and competitive trends, get feedback from customers, represent their brand (and pricing!) consistently, own & grow the direct revenue, and own as much of the data they can get from Amazon.
FBA Small & Light: Is It Worth It?
The FBA Small & Light program is a fulfillment option for products that are priced under $15, measure 16” x 9” x 4” or smaller, and weigh 15 ounces or less. In this blog post, we’ve broken down all the important aspects of the program.
FBA Small & Light: Is It Worth It?
The FBA Small & Light program is a fulfillment option for products that are priced under $15, measure 16” x 9” x 4” or smaller, and weigh 15 ounces or less. In this blog post, we’ve broken down all the important aspects of the program.
How Do I Update A UPC On Amazon?
For a variety of reasons, a brand may need to update the UPC of a product on the Amazon marketplace. In this post we’re going to break down exactly how to go about this.
How Do I Update A UPC On Amazon?
For a variety of reasons, a brand may need to update the UPC of a product on the Amazon marketplace. In this post we’re going to break down exactly how to go about this.
Navigating Amazon’s New Rules Around Product Variations
Amazon have updated their policy around parent/child listing variations, which will affect how reviews appear for certain parent products with multiple child variations, and how products with variations will rank in search results.
Navigating Amazon’s New Rules Around Product Variations
Amazon have updated their policy around parent/child listing variations, which will affect how reviews appear for certain parent products with multiple child variations, and how products with variations will rank in search results.
The Updated Guide to Selling Food & Beverages on Amazon
Amazon is taking big steps forward in the world of food & beverages. Splitting the category previously named Grocery & Gourmet into three categories named Food & Beverage, Organic Products, and Chilled & Frozen Foods to help further define the types of products they will sell.
The Updated Guide to Selling Food & Beverages on Amazon
Amazon is taking big steps forward in the world of food & beverages. Splitting the category previously named Grocery & Gourmet into three categories named Food & Beverage, Organic Products, and Chilled & Frozen Foods to help further define the types of products they will sell.
How long before I start seeing results on Amazon?
If you’ve already launched on Amazon and are struggling to reach your sales goals, or you haven’t launched yet and want to get started off on the right foot, Bobsled can help you reach your goals, and in less time than you might think. How much time, exactly?
How long before I start seeing results on Amazon?
If you’ve already launched on Amazon and are struggling to reach your sales goals, or you haven’t launched yet and want to get started off on the right foot, Bobsled can help you reach your goals, and in less time than you might think. How much time, exactly?
6 Ways To Tell if Your Resellers or Distributors are Properly Representing Your Brand on Amazon
Many brands choose to sell their own products on Amazon, but others may choose to allow resellers or distributors sell their products. Allowing another company to sell your products on Amazon opens up another stream of income for you with very little effort, but it isn’t without its potential downsides.
6 Ways To Tell if Your Resellers or Distributors are Properly Representing Your Brand on Amazon
Many brands choose to sell their own products on Amazon, but others may choose to allow resellers or distributors sell their products. Allowing another company to sell your products on Amazon opens up another stream of income for you with very little effort, but it isn’t without its potential downsides.