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Find our latest insights from industry experts, clients, and the Acadia network.
How the Stages of the Customer Journey Shape Conversions
Marketing executives spend a lot of time, resources and money to attract customers but the most effective marketers focus on the customer journey. Keeping the customer journey (or buyer’s cycle) top of mind will help your business address the unique problems your customers are experiencing and give them the solutions they need. It will also…
How the Stages of the Customer Journey Shape Conversions
Marketing executives spend a lot of time, resources and money to attract customers but the most effective marketers focus on the customer journey. Keeping the customer journey (or buyer’s cycle) top of mind will help your business address the unique problems your customers are experiencing and give them the solutions they need. It will also…
Are You Ready for Google’s New Ad Rotation?
If you are one of the many advertisers who received Google’s Aug 29th email on the changes to ad rotation, like most you are probably wondering what exactly does this mean, and more importantly what will the impact be on performance and return within your account. Unfortunately for most of us Google’s official response, is…
Are You Ready for Google’s New Ad Rotation?
If you are one of the many advertisers who received Google’s Aug 29th email on the changes to ad rotation, like most you are probably wondering what exactly does this mean, and more importantly what will the impact be on performance and return within your account. Unfortunately for most of us Google’s official response, is…
How To Navigate Corporate Structures for SEO Success, Part One
Corporations can be their own worst enemies. They are often slow to move and have a maze of structures to get through before launching a project. These structures are designed with the best intentions but unfortunately, they create large obstacles for execution. If you are an online marketer with any experience at all in a…
How To Navigate Corporate Structures for SEO Success, Part One
Corporations can be their own worst enemies. They are often slow to move and have a maze of structures to get through before launching a project. These structures are designed with the best intentions but unfortunately, they create large obstacles for execution. If you are an online marketer with any experience at all in a…
4 Easy Ways To Show the Value of SEO to Your Company
Search engine optimization (SEO) continues to be one of the most effective tools available to corporate marketing executives. SEO increases your company’s visibility in search engines and drives traffic to your website. But the reality is that good SEO takes time. There are technical components that must be addressed in order to have a healthy…
4 Easy Ways To Show the Value of SEO to Your Company
Search engine optimization (SEO) continues to be one of the most effective tools available to corporate marketing executives. SEO increases your company’s visibility in search engines and drives traffic to your website. But the reality is that good SEO takes time. There are technical components that must be addressed in order to have a healthy…
How Amazon’s New Transparency Program Will Affect You
Amazon is currently piloting its Transparency program to solve counterfeit product and unauthorized seller issues; the program will gradually replace the current “brand gating” approach. In the near future, any item arriving in an Amazon fulfillment center without the necessary unique 26-digit Transparency program code will be considered counterfeit.
How Amazon’s New Transparency Program Will Affect You
Amazon is currently piloting its Transparency program to solve counterfeit product and unauthorized seller issues; the program will gradually replace the current “brand gating” approach. In the near future, any item arriving in an Amazon fulfillment center without the necessary unique 26-digit Transparency program code will be considered counterfeit.
How to Use Brand Pages in AMS
Since competition between merchants on Amazon just keeps growing, it’s vital for vendors to differentiate themselves from others who offer competing or similar products. That’s where Brand Pages comes into play. Accessible from within Amazon Marketing Services (AMS), this feature lets you create a unique brand destination within the protective infrastructure and customer-friendly marketplace of Amazon itself, freeing you up to focus on satisfying your customers.
How to Use Brand Pages in AMS
Since competition between merchants on Amazon just keeps growing, it’s vital for vendors to differentiate themselves from others who offer competing or similar products. That’s where Brand Pages comes into play. Accessible from within Amazon Marketing Services (AMS), this feature lets you create a unique brand destination within the protective infrastructure and customer-friendly marketplace of Amazon itself, freeing you up to focus on satisfying your customers.
Three Key Pros and Cons of the Amazon Lending Program
For many, it’s a difficult, if not impossible, question to answer. According to Amazon, “Sellers on Amazon worldwide used capital from Amazon Lending loans to grow sales by an estimated $4 billion.” That’s an impressive number, and, for many brands, getting cash through Amazon is an appealing and unique alternative to traditional lending through a bank.
Three Key Pros and Cons of the Amazon Lending Program
For many, it’s a difficult, if not impossible, question to answer. According to Amazon, “Sellers on Amazon worldwide used capital from Amazon Lending loans to grow sales by an estimated $4 billion.” That’s an impressive number, and, for many brands, getting cash through Amazon is an appealing and unique alternative to traditional lending through a bank.
How to Best Use Seasonality and CPC on Amazon
Have you ever noticed a seasonal element to your sales on Amazon? Maybe you’ve seen significant growth in your sales during the final quarter of the year or a really dramatic drop in certain months. Actually, seasonality has an effect in most product categories, which means we can study its rhythms and figure out how to take advantage of it.
How to Best Use Seasonality and CPC on Amazon
Have you ever noticed a seasonal element to your sales on Amazon? Maybe you’ve seen significant growth in your sales during the final quarter of the year or a really dramatic drop in certain months. Actually, seasonality has an effect in most product categories, which means we can study its rhythms and figure out how to take advantage of it.
How inventory stockouts impact your ad campaigns on Amazon
Everyone who’s been selling on Amazon for at least a month knows the importance of effective inventory management. While we’ve spent a lot of time on the Bobsled blog discussing things like listing optimization, ads optimization, squatter management, and other aspects of optimizing your Amazon presence to boost sales, these things pale in comparison to the importance of managing your inventory. When you run out of stock…well, there’s nothing to optimize.
How inventory stockouts impact your ad campaigns on Amazon
Everyone who’s been selling on Amazon for at least a month knows the importance of effective inventory management. While we’ve spent a lot of time on the Bobsled blog discussing things like listing optimization, ads optimization, squatter management, and other aspects of optimizing your Amazon presence to boost sales, these things pale in comparison to the importance of managing your inventory. When you run out of stock…well, there’s nothing to optimize.
What Makes the Amazon Exclusives Program Worth the Cost?
At first glance, it seems like joining the Exclusives Program is a sure bet toward growing your brand’s sales on Amazon, but like all major decisions, the step should only be taken if you’re fully aware of what both you and Amazon get out of the collaboration.
What Makes the Amazon Exclusives Program Worth the Cost?
At first glance, it seems like joining the Exclusives Program is a sure bet toward growing your brand’s sales on Amazon, but like all major decisions, the step should only be taken if you’re fully aware of what both you and Amazon get out of the collaboration.