Creating a Back to Work SEO Strategy

How to Create an SEO Strategy to Get Back to Work With the world beginning to get back to some level of normalcy, so to should your business’ SEO strategy. A lot of things have changed in the short time frame, so it’s absolutely vital to revisit your SEO strategy so that you can properly…

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Our Guide to Local SEO

As Google has gotten better and better at providing relevant results to its users, SEO for local businesses has gotten more and more important. The SEO approach that you take for, say, a client that provides an SaaS will to anyone that has access to the internet will inherently differ from a local mom and…

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SEO Is Dead! Fact or Fiction?

If you have been in the digital marketing industry for a little while, you may have heard some claims being made that “SEO is Dead”. There are over 5 billion searches on Google every day so why do some people make this claim?  The one constant that is guaranteed: CHANGE. Google is constantly evolving. Their…

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How To Use Google Maps in Your SEO Strategy

The commuter’s best friend may just be one of the best tools in your Local SEO tool belt. Many years before Google Maps became available, local businesses relied on billboards, ads placed in roadmaps, and sheer luck to bring in prospective customers. This might even seem barbaric to some modern internet dwellers. Nowadays, as GPS…

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The Essential SEO Tools List

The need for SEO and digital marketing has increased substantially over the past few years, and in the current environment, it has become even more important to business. This continuous growth and demand for digital optimization has brought along a number of different SEO tools and softwares to help facilitate, execute, and achieve your digital…

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How To Use SEO Keywords: A Beginner’s Guide

SEO, or search engine optimization, is the process of bettering your company’s website and online presence in order to increase your organic rankings in Google. There are many methods that can be used to do this, but one big pinnacle of successful SEO is to make on-page optimizations. On-page optimizations can include metadata enhancements, internal…

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How To Utilize an SEO Competitor Analysis

The first step to any SEO campaign is to develop a specific SEO strategy. This task can often be daunting because of the endless factors that contribute to SEO: backlinks, keyword strategies, metadata, technical SEO, page speed, etc. While all of these factors are incredibly important, the very first thing you should do is ask…

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What To Consider When Changing Your Domain Name

A rose by any other name would still smell as sweet, but if you don’t know its name how the hell are you going to Google it? Your company’s name is the number one representation of your brand and the first thing customers associate with your business. Your website’s URL domain name is no exception…

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What Is Voice Search and How Is It Impacting You?

Who has the ability to research a purchase by first searching thousands of websites, reviewing prices and features, and analyzing reviews to determine the best products or services, all in the span of a couple of seconds without looking at a computer screen? Over 40 million Americans.  With the help of voice-activated products, such as…

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