Fit For Purpose: Next-gen DSP metrics that measure what matter

If you want to get the most out of Amazon DSP, then you need to start exploring beyond standard metrics such as impressions and ROAS. While these metrics are easy to pull from dashboards and compare to similar metrics on other platforms, there are significant limits on what these metrics can actually teach you about how DSP is really performing.

Fit For Purpose reveals 23 new next-generation metrics for Amazon DSP. Based on our retail media team’s deep experience with Amazon DSP, we have identified metrics that are tailored for each stage of the purchase journey, brand objective, and market position. These include 10 new metrics developed by Acadia that we believe should be a staple of every brand’s DSP dashboard.

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