How To Leverage Facebook Groups For Your Brand

Team Acadia Social Media

If you have a Facebook account, it’s more than likely that you are already a Facebook group member, and if not, you know someone who is. Research has shown that 1.8 billion people use Facebook Groups every month (via Search Engine Journal). Considering how many people use this feature, it might be in your best interest to grasp and use it effectively, especially for your business.

What is a Facebook Group?

A Facebook Group is a space for Facebook users to share and discuss topics with friends, acquaintances, family members, or simply anyone with similar interests. Over 640 million Facebook Groups exist regarding all kinds of activities, passions, and interests (via Big Commerce). Most Groups are usually created around an area of interest, such as a common cause, discussing issues, organizing, and sharing opinions or related content.

Types of Facebook Groups

Facebook offers various Group privacy settings that could be beneficial depending on the audience you hope to gain.

PUBLIC/OPEN

Anyone can join Public Groups on Facebook, and the content is visible to everyone in the community, but only members of the Group can post within it.

PRIVATE/CLOSED

Closed groups allow others to see that the group exists, but they won’t see its members or posts within it unless they are invited.

SECRET

There are unique instances where a group can be secret and can’t be searched for. Nobody on Facebook can see these groups, their members, or content other than those in the group. The only way to enter these groups is by an invitation from a qualifying group member.

How could Facebook groups be beneficial for businesses?

Creating a Facebook group for your business is a wonderful opportunity to encourage organic conversation about your products and services and to increase brand awareness. By participating in these discussions, you can obtain feedback from your customers that can help you enhance your products or services, improve customer service, and guarantee a superior experience. You could network with brand ambassadors by creating a closed group specifically with them so that you can offer them regular perks like branded merchandise, valuable tips, and other benefits as a method of thanking them for their loyalty.

There is no right or wrong way to participate in a Facebook Group. There are so many to join that already exist, and you can even create your own based on your interests. If you have a business, you should consider creating a Facebook Group to build brand loyalty for customers. Stay up to date with social media news and more by following us on Instagram!


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