How To Establish Thought Leadership On LinkedIn

What is thought leadership, and why should you care about it? A thought leader gives unique guidance, influences those around them, and inspires others to innovate. According to their expertise and perspective in whichever industry they are in, thought leaders are known for offering knowledge and insight, which earns them a favorable reputation for helping…

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Marketing to a New Generation of Consumers

Generation Z has a significant impact on Millennials and Generation X’s purchasing decisions. Gen Z influences their parents on purchases they want and Gen X is listening carefully to what their children are talking about to determine their own purchases. Gen Z tends to look beyond the tangible elements of products and companies and digs…

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The Importance of Personalized Marketing

The way marketers connect with their target audience is evolving to meet consumer preferences. Through personalized marketing, you can interact with your followers and customers in ways that create a sincere connection by paying attention to their interests, personalities, and preferences. This approach can be executed in a variety of different ways, including email marketing…

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