The Importance of Personalized Marketing

The way marketers connect with their target audience is evolving to meet consumer preferences. Through personalized marketing, you can interact with your followers and customers in ways that create a sincere connection by paying attention to their interests, personalities, and preferences. This approach can be executed in a variety of different ways, including email marketing…

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A Beginner’s Guide to Chatbots

Technology is constantly changing and has affected how companies deliver customer service. In addition to in-person, phone, email, and direct message customer service, we have now added chatbots to the list. Chatbots were first introduced in 2016 by Facebook on its developer platform and this conversational tool has evolved since, from a cool addition to…

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