If you want to be the best you need to read the best.
Find our latest insights from industry experts, clients, and the Acadia network.
Acadia is an Amazon Advanced Partner
Each year, Amazon recognizes the accomplishments of top-performing digital advertising partners globally by awarding Advanced Partner status as part of the Amazon Partner Network program. As an Amazon Ads advanced partner, Acadia has earned this prestigious title through November 29, 2024. This status grants your company exclusive benefits, including the advanced partner badge, specialized training…
Acadia is an Amazon Advanced Partner
Each year, Amazon recognizes the accomplishments of top-performing digital advertising partners globally by awarding Advanced Partner status as part of the Amazon Partner Network program. As an Amazon Ads advanced partner, Acadia has earned this prestigious title through November 29, 2024. This status grants your company exclusive benefits, including the advanced partner badge, specialized training…
A Primer on the Kroger’s Retail Media Network, Kroger Precision Marketing
As the lead of Acadia’s retail media expansions, I frequently get asked about up-and-coming advertising channels beyond stalwarts like Amazon and Walmart. One retail media network that more brands are inquiring about is Kroger. In this video interview I did for the Ecommerce Braintrust podcast, I share a high-level overview of Kroger’s retail media capabilities….
A Primer on the Kroger’s Retail Media Network, Kroger Precision Marketing
As the lead of Acadia’s retail media expansions, I frequently get asked about up-and-coming advertising channels beyond stalwarts like Amazon and Walmart. One retail media network that more brands are inquiring about is Kroger. In this video interview I did for the Ecommerce Braintrust podcast, I share a high-level overview of Kroger’s retail media capabilities….
A Guide to Measure Video Metrics
Data is at the heart of everything we do, even creativity. Those most beautiful and thought provoking videos could be a creative masterpiece, but if it doesn’t get engagements was it really worth the effort to make it. Acadia Creative Producer Chris Vidal sat down and created a guide and answered common questions around video…
A Guide to Measure Video Metrics
Data is at the heart of everything we do, even creativity. Those most beautiful and thought provoking videos could be a creative masterpiece, but if it doesn’t get engagements was it really worth the effort to make it. Acadia Creative Producer Chris Vidal sat down and created a guide and answered common questions around video…
How to Rebrand Without Killing Your Conversion Rate
Every business will at some point go through a rebrand. Visual looks and logos grow tired, and a refresh can help reach new audiences by targeting a different demographic, all while getting in front of – or fighting off – business stagnation. Think of it this way: if everything is performing above and beyond your…
How to Rebrand Without Killing Your Conversion Rate
Every business will at some point go through a rebrand. Visual looks and logos grow tired, and a refresh can help reach new audiences by targeting a different demographic, all while getting in front of – or fighting off – business stagnation. Think of it this way: if everything is performing above and beyond your…
New Amazon FBA Fees in 2024 Could Cost Sellers Big Time – Are You Prepared?
Amazon is set to implement several significant changes to its fee structure for sellers on Seller Central, which will impact various aspects of selling on the platform. This is a common occurance on Amazon – in nearly 8 years supporting brands on Amazon, I have seen my fair share of changes to FBA fees. The…
New Amazon FBA Fees in 2024 Could Cost Sellers Big Time – Are You Prepared?
Amazon is set to implement several significant changes to its fee structure for sellers on Seller Central, which will impact various aspects of selling on the platform. This is a common occurance on Amazon – in nearly 8 years supporting brands on Amazon, I have seen my fair share of changes to FBA fees. The…
2024 Social Media Guide: Thrive with Acadia’s Expert Insights
As a brand, if you’re still just posting on social media for the sake of doing it – stop! Seriously right now stop, you’re only hurting yourself. Brands haven’t been able to get by with the bare minimum for some time, so if you’re doing more you need to make sure you’re doing it right. …
2024 Social Media Guide: Thrive with Acadia’s Expert Insights
As a brand, if you’re still just posting on social media for the sake of doing it – stop! Seriously right now stop, you’re only hurting yourself. Brands haven’t been able to get by with the bare minimum for some time, so if you’re doing more you need to make sure you’re doing it right. …
How to Measure Brand Awareness: Share of Voice
What’s better than going viral? Being relevant. Brand clients today are coming to us and asking, “What can we do to be more relevant?” Virality is still an online win (that is if it’s for the right reasons), but it’s a fleeting moment in the great yawning span of internet culture and discussion that’s moving…
How to Measure Brand Awareness: Share of Voice
What’s better than going viral? Being relevant. Brand clients today are coming to us and asking, “What can we do to be more relevant?” Virality is still an online win (that is if it’s for the right reasons), but it’s a fleeting moment in the great yawning span of internet culture and discussion that’s moving…
Acadia’s Top 5 Digital Marketing Blogs of 2023 – Insights on Google’s Algorithm Update, SEO Strategies, AI Integration, and Customer Data Platforms
In today’s blog, we unravel the top 5 digital marketing insights of 2023, shaping the online landscape. We dive into the impact, winners, and losers of Google’s March 2023 Core Algorithm Update with Scott Walldren, Acadia’s head of SEO. Elevate your eCommerce SEO with a comprehensive perspective on Google Merchant Center and discover the eight-step…
Acadia’s Top 5 Digital Marketing Blogs of 2023 – Insights on Google’s Algorithm Update, SEO Strategies, AI Integration, and Customer Data Platforms
In today’s blog, we unravel the top 5 digital marketing insights of 2023, shaping the online landscape. We dive into the impact, winners, and losers of Google’s March 2023 Core Algorithm Update with Scott Walldren, Acadia’s head of SEO. Elevate your eCommerce SEO with a comprehensive perspective on Google Merchant Center and discover the eight-step…
Acadia’s Top 5 Retail Blogs of 2023 Revealing Strategic Insights, Reviews, and Amazon Excellence
In today’s blog, we share the top 5 retail insights of 2023, spotlighting the most impactful articles that resonated with our audience. From scaling ad spend strategies by Ross Walker to navigating Walmart.com review options with Logan Nielsen, and exploring the essentiality of premium brand content on Amazon by Julian Galindo, we’re here to provide…
Acadia’s Top 5 Retail Blogs of 2023 Revealing Strategic Insights, Reviews, and Amazon Excellence
In today’s blog, we share the top 5 retail insights of 2023, spotlighting the most impactful articles that resonated with our audience. From scaling ad spend strategies by Ross Walker to navigating Walmart.com review options with Logan Nielsen, and exploring the essentiality of premium brand content on Amazon by Julian Galindo, we’re here to provide…
The Future of SEO: Ethical Practices and AI Integration in 2024
As we approach 2024, the digital marketing and SEO landscape is undergoing significant transformations. The sudden firing and rapid reinstatement of Sam Altman from OpenAI along with the latest updates to Google’s search quality raters’ guidelines are just the tip of the iceberg. These developments, coupled with the evolving role of SEO in marketing, signal…
The Future of SEO: Ethical Practices and AI Integration in 2024
As we approach 2024, the digital marketing and SEO landscape is undergoing significant transformations. The sudden firing and rapid reinstatement of Sam Altman from OpenAI along with the latest updates to Google’s search quality raters’ guidelines are just the tip of the iceberg. These developments, coupled with the evolving role of SEO in marketing, signal…