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Find our latest insights from industry experts, clients, and the Acadia network.
Black Friday/ Cyber Monday Recap: A Strategic Approach Yields Record-Breaking Sales
As we unpack the frenzy of Black Friday and Cyber Monday (BFCM), I’m excited to share some insights and strategies that not only led to incredible sales for our clients but also highlighted the importance of acting early and smartly managing advertising budgets. In this post I’ll unpack: Why BFCM is far more than a…
Black Friday/ Cyber Monday Recap: A Strategic Approach Yields Record-Breaking Sales
As we unpack the frenzy of Black Friday and Cyber Monday (BFCM), I’m excited to share some insights and strategies that not only led to incredible sales for our clients but also highlighted the importance of acting early and smartly managing advertising budgets. In this post I’ll unpack: Why BFCM is far more than a…
Navigating the Cookieless World: A Deep Dive into Data Analysis
In the ever-evolving landscape of digital marketing, preparing for a cookieless world has become a crucial aspect for businesses. Seth Hirch, Partner and Head of Analytics at Acadia, spoke with Jacob Kelly in a recent podcast episode of Cookieless. This engaging conversation with Seth, the Head of Analytics at Acadia, provides valuable insights into the…
Navigating the Cookieless World: A Deep Dive into Data Analysis
In the ever-evolving landscape of digital marketing, preparing for a cookieless world has become a crucial aspect for businesses. Seth Hirch, Partner and Head of Analytics at Acadia, spoke with Jacob Kelly in a recent podcast episode of Cookieless. This engaging conversation with Seth, the Head of Analytics at Acadia, provides valuable insights into the…
Running Ads on Amazon Fresh, Whole Foods, and Amazon Is Wildly Different – Here’s How to Make It All Work
Whole Foods, Amazon Fresh, and Amazon.com. All retail channels owned by the same company, which just so happens to be the 3rd largest advertising platform in the world. So advertising for these channels should all just connect together, right? Wrong. Grocery and CPG brands who sell to Whole Foods and/or Amazon Fresh in addition to…
Running Ads on Amazon Fresh, Whole Foods, and Amazon Is Wildly Different – Here’s How to Make It All Work
Whole Foods, Amazon Fresh, and Amazon.com. All retail channels owned by the same company, which just so happens to be the 3rd largest advertising platform in the world. So advertising for these channels should all just connect together, right? Wrong. Grocery and CPG brands who sell to Whole Foods and/or Amazon Fresh in addition to…
Why You Should Always Be Testing
Set it and forget it doesn’t work in e-commerce. Brands must always be testing their websites. Why, you might wonder, especially if things are working? If it’s not broken… well, you know. But the reality for e-commerce is that the market is constantly shifting, and if brand sites don’t shift along with it, conversion rates…
Why You Should Always Be Testing
Set it and forget it doesn’t work in e-commerce. Brands must always be testing their websites. Why, you might wonder, especially if things are working? If it’s not broken… well, you know. But the reality for e-commerce is that the market is constantly shifting, and if brand sites don’t shift along with it, conversion rates…
Google Perspectives: Impact on SEO & Social Media
Introduction The digital landscape is in perpetual flux, and Google’s recent announcement of Perspectives at Google I/O only underscores that. Their newest offering, Google Perspectives, is recalibrating the SEO and Social Media Marketing narrative. Margot Dukes Eddy, from her rich tapestry of forging authentic narratives, and me, Scott Walldren, overseeing SEO strategies at Acadia, delve…
Google Perspectives: Impact on SEO & Social Media
Introduction The digital landscape is in perpetual flux, and Google’s recent announcement of Perspectives at Google I/O only underscores that. Their newest offering, Google Perspectives, is recalibrating the SEO and Social Media Marketing narrative. Margot Dukes Eddy, from her rich tapestry of forging authentic narratives, and me, Scott Walldren, overseeing SEO strategies at Acadia, delve…
6 Common Misconceptions About Influencer Marketing
Influencer marketing has become one of the most powerful tools in a marketer’s tool belt, but for many, it’s still misunderstood. Some think that it’s a passing trend that will become oversaturated, while others believe that it’s a free-for-all that doesn’t work well enough for audiences above a certain age or in a non-consumer category….
6 Common Misconceptions About Influencer Marketing
Influencer marketing has become one of the most powerful tools in a marketer’s tool belt, but for many, it’s still misunderstood. Some think that it’s a passing trend that will become oversaturated, while others believe that it’s a free-for-all that doesn’t work well enough for audiences above a certain age or in a non-consumer category….
A Primer on Advertising on the Chewy Retail Media Network
Acadia launched an advertising management capability for the Chewy retail media network in 2023, adding this platform to the roster of retail media networks we now support. (See: Acadia Launches Dedicated CHEWY.com Unit) My name is Damiano Ciarrochi, and I lead retail media network expansion at Acadia. In this post, I’ll recap an interview that we…
A Primer on Advertising on the Chewy Retail Media Network
Acadia launched an advertising management capability for the Chewy retail media network in 2023, adding this platform to the roster of retail media networks we now support. (See: Acadia Launches Dedicated CHEWY.com Unit) My name is Damiano Ciarrochi, and I lead retail media network expansion at Acadia. In this post, I’ll recap an interview that we…
The Rise of AI and Unprecedented impact on Digital Marketing
As I begin to write, I realize the art of writing blog posts is slowly becoming as much of an “archaic art form” as writing in cursive. Even several of the topics below were spurred by insights and ideas generated directly from conversational AI. The age of AI is now, and the speed of its…
The Rise of AI and Unprecedented impact on Digital Marketing
As I begin to write, I realize the art of writing blog posts is slowly becoming as much of an “archaic art form” as writing in cursive. Even several of the topics below were spurred by insights and ideas generated directly from conversational AI. The age of AI is now, and the speed of its…
Behind the Digital Curtain: Acadia’s SEO Journey: Month 1
Most of what you see from Acadia is thought leadership, updates about Acadia’s accomplishments, and celebrations of our client wins – as marketing director, I want to share some behind the scenes looks at what we, as the Acadia marketing team, do to market the agency. Just like our clients come to us to help…
Behind the Digital Curtain: Acadia’s SEO Journey: Month 1
Most of what you see from Acadia is thought leadership, updates about Acadia’s accomplishments, and celebrations of our client wins – as marketing director, I want to share some behind the scenes looks at what we, as the Acadia marketing team, do to market the agency. Just like our clients come to us to help…
How selling on the Walmart Marketplace is different to selling on Amazon
Walmart is becoming an enticing growth opportunity for many brands who sell on Amazon. Walmart has been aggressively growing its marketplace capabilities including advertising improvements, rich product pages, and its own fulfillment program. While Walmart’s online GMV and monthly site visits are lower than Amazon, it is becoming a more attractive destination. Source: Jungle Scout,…
How selling on the Walmart Marketplace is different to selling on Amazon
Walmart is becoming an enticing growth opportunity for many brands who sell on Amazon. Walmart has been aggressively growing its marketplace capabilities including advertising improvements, rich product pages, and its own fulfillment program. While Walmart’s online GMV and monthly site visits are lower than Amazon, it is becoming a more attractive destination. Source: Jungle Scout,…