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Find our latest insights from industry experts, clients, and the Acadia network.
Shopify is getting a lot more customizable: Key takeaways from Shopify Unite 2022
On October 12 and 13, I attended the Toronto rendition of Shopify Unite, Shopify’s annual conference for developers. This year, Unite had a pared-down feel. It was the first in-person Unite conference since the pandemic, and Shopify intentionally limited attendance to only 250 people. Outside of faces on slide decks, not a single C-suite executive…
Shopify is getting a lot more customizable: Key takeaways from Shopify Unite 2022
On October 12 and 13, I attended the Toronto rendition of Shopify Unite, Shopify’s annual conference for developers. This year, Unite had a pared-down feel. It was the first in-person Unite conference since the pandemic, and Shopify intentionally limited attendance to only 250 people. Outside of faces on slide decks, not a single C-suite executive…
Our Lessons From Amazon’s Prime Early Access Sales Event to Super-Charge Your Black Friday in 2022
In this blog post by Matt Gallagher, a PPC Specialist, we will take a look at the performance of Amazon’s Fall Prime Event and see what lessons we can learn about planning for the rest of the holiday season.
Our Lessons From Amazon’s Prime Early Access Sales Event to Super-Charge Your Black Friday in 2022
In this blog post by Matt Gallagher, a PPC Specialist, we will take a look at the performance of Amazon’s Fall Prime Event and see what lessons we can learn about planning for the rest of the holiday season.
12 Tips to Boost Your Black Friday/Cyber Monday Sales
Consumer brands already know how crucial the weekend of Black Friday and Cyber Monday is in determining financial results metrics for the entire fiscal year. One of the best things that brands can do as they prepare for one of the biggest online shopping events of the year is to nail down their performance targets, budgets, and strategy for this period.
12 Tips to Boost Your Black Friday/Cyber Monday Sales
Consumer brands already know how crucial the weekend of Black Friday and Cyber Monday is in determining financial results metrics for the entire fiscal year. One of the best things that brands can do as they prepare for one of the biggest online shopping events of the year is to nail down their performance targets, budgets, and strategy for this period.
Why Every Mid-Market Marketer Needs to be Thinking About TikTok Now
I saw a statistic recently that consumers are watching more minutes of TikTok a week than they are Netflix. The following evening I proceeded to make myself into the perfect case study by scrolling on TikTok so long that the app itself triggered a warning asking me if I might like to stop scrolling and…
Why Every Mid-Market Marketer Needs to be Thinking About TikTok Now
I saw a statistic recently that consumers are watching more minutes of TikTok a week than they are Netflix. The following evening I proceeded to make myself into the perfect case study by scrolling on TikTok so long that the app itself triggered a warning asking me if I might like to stop scrolling and…
I Thought Sponsored Display Ads Were a Waste of Time, Here’s Why I Was Wrong
Bobsled’s PPC Specialist Juan Munoz shares why he changed his opinion on Sponsored Display Ads and how to use it best to increase your brand’s sales.
I Thought Sponsored Display Ads Were a Waste of Time, Here’s Why I Was Wrong
Bobsled’s PPC Specialist Juan Munoz shares why he changed his opinion on Sponsored Display Ads and how to use it best to increase your brand’s sales.
Google’s Helpful Content Update: Prioritizing People-First Content
The Search giant is currently in the process of rolling out a new SEO ranking signal that focuses on prioritizing people-first content in their search results. They are calling this update the “Helpful Content Update” (super helpful title). We’ve all been there. We clicked a link drenched in the promise of being precisely what we…
Google’s Helpful Content Update: Prioritizing People-First Content
The Search giant is currently in the process of rolling out a new SEO ranking signal that focuses on prioritizing people-first content in their search results. They are calling this update the “Helpful Content Update” (super helpful title). We’ve all been there. We clicked a link drenched in the promise of being precisely what we…
Why Amazon-Fluent Companies Outperform Peers by 16%
Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Acadia company, and the Founder of Bobsled Marketing. Amazon is different to other retail channels. That is the under-statement of the decade for those familiar with the channel. But if you’re one of those people – you’d be surprised how many conversations we have…
Why Amazon-Fluent Companies Outperform Peers by 16%
Kiri Masters is Head of Retail Marketplace Strategy at Bobsled, an Acadia company, and the Founder of Bobsled Marketing. Amazon is different to other retail channels. That is the under-statement of the decade for those familiar with the channel. But if you’re one of those people – you’d be surprised how many conversations we have…
Debate: Ramp Up Amazon Ad Spend Ahead of Prime Day, or Go Dark?
How to prepare for Prime Day 2022? Should you ramp up your ad spend? The debate is on and Bobsled has answers. By Damiano Ciarrocchi, Amazon ads expert
Debate: Ramp Up Amazon Ad Spend Ahead of Prime Day, or Go Dark?
How to prepare for Prime Day 2022? Should you ramp up your ad spend? The debate is on and Bobsled has answers. By Damiano Ciarrocchi, Amazon ads expert
5 Mistakes Brands Make In Their Prime Day Prep
Gary Hammerschlag, Amazon Expert and Team Lead at Bobsled, Breakdowns Top 5 Mistakes To Avoid Which Are Made By Brands During Amazon Prime Day Prep.
5 Mistakes Brands Make In Their Prime Day Prep
Gary Hammerschlag, Amazon Expert and Team Lead at Bobsled, Breakdowns Top 5 Mistakes To Avoid Which Are Made By Brands During Amazon Prime Day Prep.
Here’s How Our Clients Are Getting Ready for Prime Day 2022
Breakdown of Prime Day 2022 and the results of the Bobsled poll, and a look at how our clients are generally approaching Amazon Prime Day this year.
Here’s How Our Clients Are Getting Ready for Prime Day 2022
Breakdown of Prime Day 2022 and the results of the Bobsled poll, and a look at how our clients are generally approaching Amazon Prime Day this year.