What Is Google Analytics GA4 and How Should You Prepare for the Change?

Why is change a constant? As they say in Texas: “if it ain’t broke, don’t fix it.” Many marketers have used Google’s universal analytics for years and are now wondering why the change. Google explains some of the key differences between Universal Analytics and Google Analytics 4 as follows: “Google Analytics 4 (formerly known as…

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Quick Fixes To Win at Page Experience

Last year, Google announced a major Page Experience Update that would take effect in May of 2021. This update is all about creating a more positive experience for users by providing the most relevant information in the best possible way. Google defines page experience as “a set of signals that measure how users perceive the…

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What Is Passage Ranking?

Google Algorithm Updates The algorithms that Google uses to serve hyper-relevant results are complex and ever-changing. Updates to their algorithm are Google’s attempt to provide the best user experience possible, ensuring that queries are answered by only the best pages with the most relevant content. Google’s algorithm ranks sites to determine which ones are most…

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What To Expect From Google in 2021

With the second week of February rolling in, the new year is officially in full swing. And with a new year, comes new expectations from Google moving forward. 2020 wasn’t the year anyone expected, one thing that has stayed constant  is the amount of people using Google to research, shop, and guide decision making. Google…

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3 Common Reasons Why You Have a Failing SEO Strategy

Search engine optimization (SEO) seems simple enough, but in reality it’s a complex process that takes time, consistency, and the right expertise to achieve results. Quite often, small business owners experience frustration when their SEO strategy fails to deliver results. Why does this happen? How can you turn it around to achieve significant results? The…

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Google Expands Support for Black Business Owners

On June 17th, CEO, Sundar Pichai, announced Google will invest $175 million toward economic opportunity for Black business owners, startup founders, job seekers and developers. A part of this initiative is the inaugural Google for Startups Accelerator in the U.S: a virtual three-month program for Black founders from across the country.  The Google for Startups…

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Creating a Back to Work SEO Strategy

How to Create an SEO Strategy to Get Back to Work With the world beginning to get back to some level of normalcy, so to should your business’ SEO strategy. A lot of things have changed in the short time frame, so it’s absolutely vital to revisit your SEO strategy so that you can properly…

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