All articles written by: Hayden Roper

ChatGPT Shopping & Instant Checkout: What Brands Should Do

By Hayden Roper / October 15, 2025
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Hayden Roper is the Associate Director of SEO at Acadia ChatGPT Shopping Search & Instant Checkout: What’s Live, What Matters, and What to Do OpenAI just did something significant: they…

What Is Passage Ranking?

What Is Passage Ranking?

By Hayden Roper / April 27, 2021
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Google Algorithm Updates The algorithms that Google uses to serve hyper-relevant results are complex and ever-changing. Updates to their algorithm are Google’s attempt to provide the best user experience possible,…