Acadia In the News
TikTok prompts brands to re-think their search strategies
Jared Belsky, CEO of Acadia, shares with Digiday: “In July, Google senior vp [Prabhakar Raghavan] reported that 40% of young people go first to TikTok to search for certain categories ahead of Google. This is happening because of the authenticity of the content, as well as the visual nature of TikTok’s answers/responses.” Read how TikTok…
TikTok prompts brands to re-think their search strategies
Jared Belsky, CEO of Acadia, shares with Digiday: “In July, Google senior vp [Prabhakar Raghavan] reported that 40% of young people go first to TikTok to search for certain categories ahead of Google. This is happening because of the authenticity of the content, as well as the visual nature of TikTok’s answers/responses.” Read how TikTok…
Acadia Acquires CRO Agency SplitTesting.com
Move allows Acadia to guarantee clients increases in website sales. We are proud to share that Acadia, has acquired Splittesting.com, a leader in conversion rate optimization (CRO). Splittesting.com helps clients get more productivity out of their website by increasing conversion rate and generating more sign-ups, sales, or subscriptions. This CRO service comes with a money-back…
Acadia Acquires CRO Agency SplitTesting.com
Move allows Acadia to guarantee clients increases in website sales. We are proud to share that Acadia, has acquired Splittesting.com, a leader in conversion rate optimization (CRO). Splittesting.com helps clients get more productivity out of their website by increasing conversion rate and generating more sign-ups, sales, or subscriptions. This CRO service comes with a money-back…
Some DTC brands moved up to 30% of their holiday ad spend from Meta to Amazon
Jack Ogilvie, partner at ad agency Acadia, said that DTC brands used to expect that every ad dollar put into Meta would drive $7 to $8 in sales, but performance is now closer to $1 or $2 in sales for every ad dollar.Because Meta ads haven’t been able to drive website sales, DTC brands are…
Some DTC brands moved up to 30% of their holiday ad spend from Meta to Amazon
Jack Ogilvie, partner at ad agency Acadia, said that DTC brands used to expect that every ad dollar put into Meta would drive $7 to $8 in sales, but performance is now closer to $1 or $2 in sales for every ad dollar.Because Meta ads haven’t been able to drive website sales, DTC brands are…
40 Under 40: How Acadia’s Kiri Masters Built A Business Out Of Selling On Amazon
Acadia’s head of retail marketplace strategy is one of Ad Age’s 2022 40 Under 40 honorees. Read Kiri’s story in Ad Age, published on September 19, 2022.
40 Under 40: How Acadia’s Kiri Masters Built A Business Out Of Selling On Amazon
Acadia’s head of retail marketplace strategy is one of Ad Age’s 2022 40 Under 40 honorees. Read Kiri’s story in Ad Age, published on September 19, 2022.
AdAge Names Acadia a Small Agency of the Year
Today we are proud to share that AdAge named Acadia a Small Agency of the Year in it’s prestigious award ceremony held last night. When founding Acadia, my co-founder Sean Belnick and I had a belief that there was a need for an agency that would focus on the mid-market, focus on growth marketing services…
AdAge Names Acadia a Small Agency of the Year
Today we are proud to share that AdAge named Acadia a Small Agency of the Year in it’s prestigious award ceremony held last night. When founding Acadia, my co-founder Sean Belnick and I had a belief that there was a need for an agency that would focus on the mid-market, focus on growth marketing services…
Retail Media Networks Are Growing—but Brands Are Confused on How to Spend Ad Dollars
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from AdAge. The surge in retail media networks, illustrated by Ulta Beauty’s recent entry, has left brands uncertain about how to strategically allocate their advertising dollars, according to a survey by Acadia. Despite the rapid growth of retail media networks, only…
Retail Media Networks Are Growing—but Brands Are Confused on How to Spend Ad Dollars
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from AdAge. The surge in retail media networks, illustrated by Ulta Beauty’s recent entry, has left brands uncertain about how to strategically allocate their advertising dollars, according to a survey by Acadia. Despite the rapid growth of retail media networks, only…
Lift361 and ShopFluency Are Now Part of Acadia
Acadia acquires sophisticated data, analytics and 1P data segmentation capability to benefit its Mid-Market clients seeking to grow and win in their markets. Today we are very proud to announce yet more exciting news for Acadia, an elite digital growth platform. This time we are announcing the acquisition of Lift361, an Atlanta based analytics and…
Lift361 and ShopFluency Are Now Part of Acadia
Acadia acquires sophisticated data, analytics and 1P data segmentation capability to benefit its Mid-Market clients seeking to grow and win in their markets. Today we are very proud to announce yet more exciting news for Acadia, an elite digital growth platform. This time we are announcing the acquisition of Lift361, an Atlanta based analytics and…
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