Acadia In the News
Retail Media Networks—everything Ad Buyers And Sellers Need To Know About The $125 Billion Trend
Kiri Masters, head of retail strategy at Acadia, is quoted in Ad Age on August 15, 2023, where Acadia’s original analysis of retail media network launches is also cited. In the U.S., retail media ad spend is expected to reach $45.15 billion this year, a 20% rise over 2022, according to Insider Intelligence But that…
Retail Media Networks—everything Ad Buyers And Sellers Need To Know About The $125 Billion Trend
Kiri Masters, head of retail strategy at Acadia, is quoted in Ad Age on August 15, 2023, where Acadia’s original analysis of retail media network launches is also cited. In the U.S., retail media ad spend is expected to reach $45.15 billion this year, a 20% rise over 2022, according to Insider Intelligence But that…
Jared Belsky, CEO of Acadia, Named One of Atlanta’s Most Admired CEOs for 2023
Jared Belsky, CEO and Co-founder of Acadia, has been named one of Atlanta’s Most Admired CEOs for 2023, as published in The Atlanta Business Chronicle, which takes immense pride in this annual tradition of recognizing exceptional leaders within the Atlanta metro area. This prestigious accolade celebrates the outstanding achievements of chief executives, managing directors, market…
Jared Belsky, CEO of Acadia, Named One of Atlanta’s Most Admired CEOs for 2023
Jared Belsky, CEO and Co-founder of Acadia, has been named one of Atlanta’s Most Admired CEOs for 2023, as published in The Atlanta Business Chronicle, which takes immense pride in this annual tradition of recognizing exceptional leaders within the Atlanta metro area. This prestigious accolade celebrates the outstanding achievements of chief executives, managing directors, market…
Acadia’s Co-Founder and CEO, Jared Belsky, Honored in Campaign’s ’40 Over 40′ Class of 2023
Acadia’s co-founder and CEO Jared Belsky has been named an honoree in the Campaign ’40 over 40′ class of 2023! The 40 Over 40 recognizes professionals who have dedicated their careers to the advertising marketing and communications fields and are paving the way for the next generation of leaders. You can see all the honorees here.
Acadia’s Co-Founder and CEO, Jared Belsky, Honored in Campaign’s ’40 Over 40′ Class of 2023
Acadia’s co-founder and CEO Jared Belsky has been named an honoree in the Campaign ’40 over 40′ class of 2023! The 40 Over 40 recognizes professionals who have dedicated their careers to the advertising marketing and communications fields and are paving the way for the next generation of leaders. You can see all the honorees here.
Smaller Brands Continue To Feel Pushed Out of 1P as Margins Get Squeezed
Danilo de Castro Alvares, a retail media manager at Acadia, has noticed a similar trend with his clients. One brand he works with sold over $6 million of products via Amazon’s 1P platform but has been seeing fees and other costs consistently go up. “If shipped revenue is less than $10 million, it’s not big…
Smaller Brands Continue To Feel Pushed Out of 1P as Margins Get Squeezed
Danilo de Castro Alvares, a retail media manager at Acadia, has noticed a similar trend with his clients. One brand he works with sold over $6 million of products via Amazon’s 1P platform but has been seeing fees and other costs consistently go up. “If shipped revenue is less than $10 million, it’s not big…
Retail ad prices for Walmart and Amazon have dipped while prices at Kroger and Instacart shot way up. Here’s what advertisers are paying today.
Ross Walker, senior paid media manager at Acadia, said that the agency’s CPCs for Instacart increased 38% in the second quarter compared to the same time period last year. Walker said more advertisers are running campaigns on Instacart compared to a year ago. He suspects Instacart may have seen a drop-off in users after the…
Retail ad prices for Walmart and Amazon have dipped while prices at Kroger and Instacart shot way up. Here’s what advertisers are paying today.
Ross Walker, senior paid media manager at Acadia, said that the agency’s CPCs for Instacart increased 38% in the second quarter compared to the same time period last year. Walker said more advertisers are running campaigns on Instacart compared to a year ago. He suspects Instacart may have seen a drop-off in users after the…
Amazon is trying to make its full-funnel advertising offerings more plug-and-play
Danilo de Castro Alvares, Retail Media Manager at Acadia, is quoted in Modern Retail on April 14, 2023. Danilo shares what the unification of the DSP with the Ad Console means for advertisers: “From a more operational point of view, we don’t have to upload assets multiple times across platforms. All the applications are integrated….
Amazon is trying to make its full-funnel advertising offerings more plug-and-play
Danilo de Castro Alvares, Retail Media Manager at Acadia, is quoted in Modern Retail on April 14, 2023. Danilo shares what the unification of the DSP with the Ad Console means for advertisers: “From a more operational point of view, we don’t have to upload assets multiple times across platforms. All the applications are integrated….
Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen
CPK’s selection of Acadia as its Media AOR was covered by Media Post on April 25, in “Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen“ MediaPost shares that the win is the highest profile one yet for the agency, which was founded two years ago with a media strategy and execution model favoring performance. …
Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen
CPK’s selection of Acadia as its Media AOR was covered by Media Post on April 25, in “Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen“ MediaPost shares that the win is the highest profile one yet for the agency, which was founded two years ago with a media strategy and execution model favoring performance. …
Meta tests new ad offering in partnership with retail media networks
Alan Carroll, director of paid media at Acadia, is quoted in Modern Retail on April 14, 2023. “MPA (Managed Partner Ads) will “allow you to match to retail networks using retailers’ CRM data to get a little bit more volume and use their first-party data in a smarter way. And that’s really going to be…
Meta tests new ad offering in partnership with retail media networks
Alan Carroll, director of paid media at Acadia, is quoted in Modern Retail on April 14, 2023. “MPA (Managed Partner Ads) will “allow you to match to retail networks using retailers’ CRM data to get a little bit more volume and use their first-party data in a smarter way. And that’s really going to be…
Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering
Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering Industry publication Mediapost broke the story on March 22, 2023, of Rebecca Yi’s appointment as Head of Influencer Marketing at Acadia. Yi, a veteran of marketing agencies including Village Marketing (acquired by WPP) and Edelman, brings extensive experience in influencer marketing across various categories….
Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering
Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering Industry publication Mediapost broke the story on March 22, 2023, of Rebecca Yi’s appointment as Head of Influencer Marketing at Acadia. Yi, a veteran of marketing agencies including Village Marketing (acquired by WPP) and Edelman, brings extensive experience in influencer marketing across various categories….