Acadia In the News
Retail ad prices for Walmart and Amazon have dipped while prices at Kroger and Instacart shot way up. Here’s what advertisers are paying today.
Ross Walker, senior paid media manager at Acadia, said that the agency’s CPCs for Instacart increased 38% in the second quarter compared to the same time period last year. Walker said more advertisers are running campaigns on Instacart compared to a year ago. He suspects Instacart may have seen a drop-off in users after the…
Retail ad prices for Walmart and Amazon have dipped while prices at Kroger and Instacart shot way up. Here’s what advertisers are paying today.
Ross Walker, senior paid media manager at Acadia, said that the agency’s CPCs for Instacart increased 38% in the second quarter compared to the same time period last year. Walker said more advertisers are running campaigns on Instacart compared to a year ago. He suspects Instacart may have seen a drop-off in users after the…
Amazon is trying to make its full-funnel advertising offerings more plug-and-play
Danilo de Castro Alvares, Retail Media Manager at Acadia, is quoted in Modern Retail on April 14, 2023. Danilo shares what the unification of the DSP with the Ad Console means for advertisers: “From a more operational point of view, we don’t have to upload assets multiple times across platforms. All the applications are integrated….
Amazon is trying to make its full-funnel advertising offerings more plug-and-play
Danilo de Castro Alvares, Retail Media Manager at Acadia, is quoted in Modern Retail on April 14, 2023. Danilo shares what the unification of the DSP with the Ad Console means for advertisers: “From a more operational point of view, we don’t have to upload assets multiple times across platforms. All the applications are integrated….
Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen
CPK’s selection of Acadia as its Media AOR was covered by Media Post on April 25, in “Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen“ MediaPost shares that the win is the highest profile one yet for the agency, which was founded two years ago with a media strategy and execution model favoring performance. …
Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen
CPK’s selection of Acadia as its Media AOR was covered by Media Post on April 25, in “Acadia Takes Biggest Media Slice Yet: California Pizza Kitchen“ MediaPost shares that the win is the highest profile one yet for the agency, which was founded two years ago with a media strategy and execution model favoring performance. …
Meta tests new ad offering in partnership with retail media networks
Alan Carroll, director of paid media at Acadia, is quoted in Modern Retail on April 14, 2023. “MPA (Managed Partner Ads) will “allow you to match to retail networks using retailers’ CRM data to get a little bit more volume and use their first-party data in a smarter way. And that’s really going to be…
Meta tests new ad offering in partnership with retail media networks
Alan Carroll, director of paid media at Acadia, is quoted in Modern Retail on April 14, 2023. “MPA (Managed Partner Ads) will “allow you to match to retail networks using retailers’ CRM data to get a little bit more volume and use their first-party data in a smarter way. And that’s really going to be…
Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering
Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering Industry publication Mediapost broke the story on March 22, 2023, of Rebecca Yi’s appointment as Head of Influencer Marketing at Acadia. Yi, a veteran of marketing agencies including Village Marketing (acquired by WPP) and Edelman, brings extensive experience in influencer marketing across various categories….
Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering
Acadia Taps WPP Veteran To Build Out Its Influencer Marketing Offering Industry publication Mediapost broke the story on March 22, 2023, of Rebecca Yi’s appointment as Head of Influencer Marketing at Acadia. Yi, a veteran of marketing agencies including Village Marketing (acquired by WPP) and Edelman, brings extensive experience in influencer marketing across various categories….
Amazon DSP Measurement—What Brands Are Getting Wrong
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from AdAge. The effectiveness of Amazon campaigns extends beyond traditional metrics like return on ad spend (ROAS) and impressions, as highlighted in Acadia’s “Fit for Purpose” report. Kiri Masters, Head of Retail Marketplace Strategy at Acadia, emphasizes the underutilization of Amazon’s…
Amazon DSP Measurement—What Brands Are Getting Wrong
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from AdAge. The effectiveness of Amazon campaigns extends beyond traditional metrics like return on ad spend (ROAS) and impressions, as highlighted in Acadia’s “Fit for Purpose” report. Kiri Masters, Head of Retail Marketplace Strategy at Acadia, emphasizes the underutilization of Amazon’s…
1P vendors are increasingly scrutinizing chargebacks and other fees
Julie Spear, Head of Retail Marketplace Services at Acadia is quoted in Modern Retail on March 9, 2023. “1P vendors are more focused on their margins and not wanting to leave any money on the table,” said Julie Spear, head of marketplace services at Acadia. “So [with] the brands that we work with, this is…
1P vendors are increasingly scrutinizing chargebacks and other fees
Julie Spear, Head of Retail Marketplace Services at Acadia is quoted in Modern Retail on March 9, 2023. “1P vendors are more focused on their margins and not wanting to leave any money on the table,” said Julie Spear, head of marketplace services at Acadia. “So [with] the brands that we work with, this is…
Retail Media’s Measurement Problem – Industry Must Solve Standardization Issue to Meet Growth Projections
Kiri Masters, Head of Retail Strategy at Acadia is quoted in Ad Age on March 9, 2023. “It’s the cost to the executives of trying to figure out how much do we allocate to this channel versus that and how do we know we’re making the right decision-once you start pulling on that thread of…
Retail Media’s Measurement Problem – Industry Must Solve Standardization Issue to Meet Growth Projections
Kiri Masters, Head of Retail Strategy at Acadia is quoted in Ad Age on March 9, 2023. “It’s the cost to the executives of trying to figure out how much do we allocate to this channel versus that and how do we know we’re making the right decision-once you start pulling on that thread of…
How AI Can Speed Up Your Search Marketing
Acadia’s Head of SEO Scott Walldren wrote an op-ed for Marketing Insider on March 9, 2023. In this piece Scott explores how AI can help speed up your search marketing efforts, including the many benefits of using ChatGPT, from idea generation and metadata tagging to product descriptions and more. Of course, human oversight is a…
How AI Can Speed Up Your Search Marketing
Acadia’s Head of SEO Scott Walldren wrote an op-ed for Marketing Insider on March 9, 2023. In this piece Scott explores how AI can help speed up your search marketing efforts, including the many benefits of using ChatGPT, from idea generation and metadata tagging to product descriptions and more. Of course, human oversight is a…