Acadia In the News

Retail Media’s Measurement Problem – Industry Must Solve Standardization Issue to Meet Growth Projections

Kiri Masters, Head of Retail Strategy at Acadia is quoted in Ad Age on March 9, 2023. “It’s the cost to the executives of trying to figure out how much do we allocate to this channel versus that and how do we know we’re making the right decision-once you start pulling on that thread of…


Retail Media’s Measurement Problem – Industry Must Solve Standardization Issue to Meet Growth Projections

Kiri Masters, Head of Retail Strategy at Acadia is quoted in Ad Age on March 9, 2023. “It’s the cost to the executives of trying to figure out how much do we allocate to this channel versus that and how do we know we’re making the right decision-once you start pulling on that thread of…


How AI Can Speed Up Your Search Marketing

Acadia’s Head of SEO Scott Walldren wrote an op-ed for Marketing Insider on March 9, 2023.  In this piece Scott explores how AI can help speed up your search marketing efforts, including  the many benefits of using ChatGPT, from idea generation and metadata tagging to product descriptions and more. Of course, human oversight is a…


How AI Can Speed Up Your Search Marketing

Acadia’s Head of SEO Scott Walldren wrote an op-ed for Marketing Insider on March 9, 2023.  In this piece Scott explores how AI can help speed up your search marketing efforts, including  the many benefits of using ChatGPT, from idea generation and metadata tagging to product descriptions and more. Of course, human oversight is a…


How You’re Set Up To Fail On Amazon, And What To Do About It

Jared Belsky, CEO of Acadia wrote an Op-Ed for Media Post on January 25, 2023.  The predominance of the Amazon model and the explosion of retail media it has triggered represent the biggest marketing opportunity in two decades. How well advertisers capitalize on the new frontier will determine the category leaders of tomorrow. Yet most…


How You’re Set Up To Fail On Amazon, And What To Do About It

Jared Belsky, CEO of Acadia wrote an Op-Ed for Media Post on January 25, 2023.  The predominance of the Amazon model and the explosion of retail media it has triggered represent the biggest marketing opportunity in two decades. How well advertisers capitalize on the new frontier will determine the category leaders of tomorrow. Yet most…


TikTok prompts brands to re-think their search strategies

Jared Belsky, CEO of Acadia, shares with Digiday: “In July, Google senior vp [Prabhakar Raghavan] reported that 40% of young people go first to TikTok to search for certain categories ahead of Google. This is happening because of the authenticity of the content, as well as the visual nature of TikTok’s answers/responses.” Read how TikTok…


TikTok prompts brands to re-think their search strategies

Jared Belsky, CEO of Acadia, shares with Digiday: “In July, Google senior vp [Prabhakar Raghavan] reported that 40% of young people go first to TikTok to search for certain categories ahead of Google. This is happening because of the authenticity of the content, as well as the visual nature of TikTok’s answers/responses.” Read how TikTok…


Acadia Acquires CRO Agency SplitTesting.com

Move allows Acadia to guarantee clients increases in website sales. We are proud to share that Acadia, has acquired Splittesting.com, a leader in conversion rate optimization (CRO). Splittesting.com helps clients get more productivity out of their website by increasing conversion rate and generating more sign-ups, sales, or subscriptions. This CRO service comes with a money-back…


Acadia Acquires CRO Agency SplitTesting.com

Move allows Acadia to guarantee clients increases in website sales. We are proud to share that Acadia, has acquired Splittesting.com, a leader in conversion rate optimization (CRO). Splittesting.com helps clients get more productivity out of their website by increasing conversion rate and generating more sign-ups, sales, or subscriptions. This CRO service comes with a money-back…


Some DTC brands moved up to 30% of their holiday ad spend from Meta to Amazon

Jack Ogilvie, partner at ad agency Acadia, said that DTC brands used to expect that every ad dollar put into Meta would drive $7 to $8 in sales, but performance is now closer to $1 or $2 in sales for every ad dollar.Because Meta ads haven’t been able to drive website sales, DTC brands are…


Some DTC brands moved up to 30% of their holiday ad spend from Meta to Amazon

Jack Ogilvie, partner at ad agency Acadia, said that DTC brands used to expect that every ad dollar put into Meta would drive $7 to $8 in sales, but performance is now closer to $1 or $2 in sales for every ad dollar.Because Meta ads haven’t been able to drive website sales, DTC brands are…


40 Under 40: How Acadia’s Kiri Masters Built A Business Out Of Selling On Amazon

Acadia’s head of retail marketplace strategy is one of Ad Age’s 2022 40 Under 40 honorees. Read Kiri’s story in Ad Age, published on September 19, 2022.


40 Under 40: How Acadia’s Kiri Masters Built A Business Out Of Selling On Amazon

Acadia’s head of retail marketplace strategy is one of Ad Age’s 2022 40 Under 40 honorees. Read Kiri’s story in Ad Age, published on September 19, 2022.


AdAge Names Acadia a Small Agency of the Year

Today we are proud to share that AdAge named Acadia a Small Agency of the Year in it’s prestigious award ceremony held last night. When founding Acadia, my co-founder Sean Belnick and I had a belief that there was a need for an agency that would focus on the mid-market, focus on growth marketing services…


AdAge Names Acadia a Small Agency of the Year

Today we are proud to share that AdAge named Acadia a Small Agency of the Year in it’s prestigious award ceremony held last night. When founding Acadia, my co-founder Sean Belnick and I had a belief that there was a need for an agency that would focus on the mid-market, focus on growth marketing services…


Retail Media Networks Are Growing—but Brands Are Confused on How to Spend Ad Dollars

Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from AdAge. The surge in retail media networks, illustrated by Ulta Beauty’s recent entry, has left brands uncertain about how to strategically allocate their advertising dollars, according to a survey by Acadia. Despite the rapid growth of retail media networks, only…


Retail Media Networks Are Growing—but Brands Are Confused on How to Spend Ad Dollars

Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from AdAge. The surge in retail media networks, illustrated by Ulta Beauty’s recent entry, has left brands uncertain about how to strategically allocate their advertising dollars, according to a survey by Acadia. Despite the rapid growth of retail media networks, only…


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