Acadia In the News

RETHINK Retail Recognizes Acadia’s Kiri Masters as one of the Top Retail Experts of 2024!

Acadia is thrilled to announce that Kiri Masters, Head of Retail Media Marketplace Strategy at Acadia, has been honored with the prestigious 2024 Top Retail Experts award by RETHINK Retail for the second year.  Discover more about this honor here. This accolade is a testament to Kiri’s significant role in steering the retail industry’s future….


RETHINK Retail Recognizes Acadia’s Kiri Masters as one of the Top Retail Experts of 2024!

Acadia is thrilled to announce that Kiri Masters, Head of Retail Media Marketplace Strategy at Acadia, has been honored with the prestigious 2024 Top Retail Experts award by RETHINK Retail for the second year.  Discover more about this honor here. This accolade is a testament to Kiri’s significant role in steering the retail industry’s future….


AdAge: 80 Ad Execs Predict 2024 Industry Trends

Acadia CEO, Jared Belsky, was recently featured among 80 top ad executives to predict 2024 marketing and advertising industry trends for AdAge. You can read a snippet of the article and Jared’s predictions below. The article can be read in its entirety on AdAge. 80 Ad Execs Predict 2024 Industry Trends  Industry insiders polled by…


AdAge: 80 Ad Execs Predict 2024 Industry Trends

Acadia CEO, Jared Belsky, was recently featured among 80 top ad executives to predict 2024 marketing and advertising industry trends for AdAge. You can read a snippet of the article and Jared’s predictions below. The article can be read in its entirety on AdAge. 80 Ad Execs Predict 2024 Industry Trends  Industry insiders polled by…


As retail media grows, more agencies are implementing their own ways to guide clients

Acadia CEO Jared Belsky and head of Retail Marketplaces Strategy Kiri Masters contributed their perspectives in this Digiday article published on January 2, 2024. This is an excerpt from the original article.   As more and more retailers open their data troves to find new ways to monetize them, media agencies (notably the holding companies)…


As retail media grows, more agencies are implementing their own ways to guide clients

Acadia CEO Jared Belsky and head of Retail Marketplaces Strategy Kiri Masters contributed their perspectives in this Digiday article published on January 2, 2024. This is an excerpt from the original article.   As more and more retailers open their data troves to find new ways to monetize them, media agencies (notably the holding companies)…


LiveRamp Customers Build ‘Foundation of Identity’ With Snowflake Native Apps

Acadia was featured in the latest collaboration between LiveRamp and Snowflake, showcased for its exceptional utilization of identity resolution and activation within the Snowflake Native App framework. Recognized for accelerating end-to-end pipelines while prioritizing data privacy, Acadia exemplifies innovation in the dynamic realm of data-driven marketing. Explore how Acadia’s strategic approach aligns seamlessly with industry-leading…


LiveRamp Customers Build ‘Foundation of Identity’ With Snowflake Native Apps

Acadia was featured in the latest collaboration between LiveRamp and Snowflake, showcased for its exceptional utilization of identity resolution and activation within the Snowflake Native App framework. Recognized for accelerating end-to-end pipelines while prioritizing data privacy, Acadia exemplifies innovation in the dynamic realm of data-driven marketing. Explore how Acadia’s strategic approach aligns seamlessly with industry-leading…


Amazon Briefing: The case for and against selling through 1P

Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from Modern Retail. In this article, Kiri explores the decision-making process for brand executives choosing between operating as a first-party vendor (1P) or a third-party seller (3P) on Amazon. Kiri highlights the challenging power dynamic under the 1P model, describing…


Amazon Briefing: The case for and against selling through 1P

Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from Modern Retail. In this article, Kiri explores the decision-making process for brand executives choosing between operating as a first-party vendor (1P) or a third-party seller (3P) on Amazon. Kiri highlights the challenging power dynamic under the 1P model, describing…


Acadia Recognized in Inc.’s 2023 Best in Business list for Advertising

Acadia is proud to announce we’ve be recognized as a winner in Inc.’s 2023 Best in Business list for Advertising. Acadia is one of 215 recognized in the fourth annual celebration of companies making the biggest impact on their communities, their industries, the environment, or society as a whole. Inc.’s Best in Business honorees don’t…


Acadia Recognized in Inc.’s 2023 Best in Business list for Advertising

Acadia is proud to announce we’ve be recognized as a winner in Inc.’s 2023 Best in Business list for Advertising. Acadia is one of 215 recognized in the fourth annual celebration of companies making the biggest impact on their communities, their industries, the environment, or society as a whole. Inc.’s Best in Business honorees don’t…


Amazon Briefing: How Amazon Is Changing the Narrative Around Its Advertising Ecosystem

Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross highlighted Amazon’s emphasis on video ad products and its evolving description, such as changing “OTT” to “streaming TV.” According to Ross, the addition of Sponsored TV ads without a minimum spend requirement aims to democratize access, removing barriers…


Amazon Briefing: How Amazon Is Changing the Narrative Around Its Advertising Ecosystem

Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross highlighted Amazon’s emphasis on video ad products and its evolving description, such as changing “OTT” to “streaming TV.” According to Ross, the addition of Sponsored TV ads without a minimum spend requirement aims to democratize access, removing barriers…


What Omnicom Buying Flywheel Means for the Holding Company and the Industry

Jared Belsky, CEO and Co-Founder at Acadia, was featured in a recent article from AdAge. Jared said he hasn’t been surprised by the acquisitions made by holding companies, including this one: “Holding companies have been a little behind on retail media and marketplace adoption,” Belsky said, even though “that’s how every chapter in digital has…


What Omnicom Buying Flywheel Means for the Holding Company and the Industry

Jared Belsky, CEO and Co-Founder at Acadia, was featured in a recent article from AdAge. Jared said he hasn’t been surprised by the acquisitions made by holding companies, including this one: “Holding companies have been a little behind on retail media and marketplace adoption,” Belsky said, even though “that’s how every chapter in digital has…


Amazon Wants Shoppers to Post Influencer-Style Content

Kiri Masters, Head of Retail Marketplace Strategy at Acadia, is quoted in Vogue Business on October 19, 2023. Kiri Masters questions the impact of Amazon Inspire, stating, “I don’t get it. I don’t think any of our clients have seen anything meaningful coming from this either. To me, it’s a real nothing-burger.” The challenge lies in…


Amazon Wants Shoppers to Post Influencer-Style Content

Kiri Masters, Head of Retail Marketplace Strategy at Acadia, is quoted in Vogue Business on October 19, 2023. Kiri Masters questions the impact of Amazon Inspire, stating, “I don’t get it. I don’t think any of our clients have seen anything meaningful coming from this either. To me, it’s a real nothing-burger.” The challenge lies in…


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