Acadia In the News
Acadia Achieves SOC 2® Certification for Second Consecutive Year
We’re excited to announce that we’ve completed our SOC 2® assessment for a second consecutive year. The security of our customers’ data is paramount to our success and we’re always looking for ways to improve. The examination was conducted by Forv/S, a top accounting and consulting firm providing assurance services to clients throughout the US…
Acadia Achieves SOC 2® Certification for Second Consecutive Year
We’re excited to announce that we’ve completed our SOC 2® assessment for a second consecutive year. The security of our customers’ data is paramount to our success and we’re always looking for ways to improve. The examination was conducted by Forv/S, a top accounting and consulting firm providing assurance services to clients throughout the US…
Academy Sports + Outdoor Taps Acadia As Its Customer Analytics AOR
We’re thrilled to announce that Academy Sports + Outdoor, a leader in the sporting goods and outdoor recreation market, has chosen Acadia as its Agency of Record (AOR) for customer analytics. This partnership marks a significant milestone in our journey, underlining our commitment to delivering exceptional data-driven marketing solutions. Our mission to enhance Academy’s in-house…
Academy Sports + Outdoor Taps Acadia As Its Customer Analytics AOR
We’re thrilled to announce that Academy Sports + Outdoor, a leader in the sporting goods and outdoor recreation market, has chosen Acadia as its Agency of Record (AOR) for customer analytics. This partnership marks a significant milestone in our journey, underlining our commitment to delivering exceptional data-driven marketing solutions. Our mission to enhance Academy’s in-house…
RETHINK Retail Recognizes Acadia’s Kiri Masters as one of the Top Retail Experts of 2024!
Acadia is thrilled to announce that Kiri Masters, Head of Retail Media Marketplace Strategy at Acadia, has been honored with the prestigious 2024 Top Retail Experts award by RETHINK Retail for the second year. Discover more about this honor here. This accolade is a testament to Kiri’s significant role in steering the retail industry’s future….
RETHINK Retail Recognizes Acadia’s Kiri Masters as one of the Top Retail Experts of 2024!
Acadia is thrilled to announce that Kiri Masters, Head of Retail Media Marketplace Strategy at Acadia, has been honored with the prestigious 2024 Top Retail Experts award by RETHINK Retail for the second year. Discover more about this honor here. This accolade is a testament to Kiri’s significant role in steering the retail industry’s future….
AdAge: 80 Ad Execs Predict 2024 Industry Trends
Acadia CEO, Jared Belsky, was recently featured among 80 top ad executives to predict 2024 marketing and advertising industry trends for AdAge. You can read a snippet of the article and Jared’s predictions below. The article can be read in its entirety on AdAge. 80 Ad Execs Predict 2024 Industry Trends Industry insiders polled by…
AdAge: 80 Ad Execs Predict 2024 Industry Trends
Acadia CEO, Jared Belsky, was recently featured among 80 top ad executives to predict 2024 marketing and advertising industry trends for AdAge. You can read a snippet of the article and Jared’s predictions below. The article can be read in its entirety on AdAge. 80 Ad Execs Predict 2024 Industry Trends Industry insiders polled by…
As retail media grows, more agencies are implementing their own ways to guide clients
Acadia CEO Jared Belsky and head of Retail Marketplaces Strategy Kiri Masters contributed their perspectives in this Digiday article published on January 2, 2024. This is an excerpt from the original article. As more and more retailers open their data troves to find new ways to monetize them, media agencies (notably the holding companies)…
As retail media grows, more agencies are implementing their own ways to guide clients
Acadia CEO Jared Belsky and head of Retail Marketplaces Strategy Kiri Masters contributed their perspectives in this Digiday article published on January 2, 2024. This is an excerpt from the original article. As more and more retailers open their data troves to find new ways to monetize them, media agencies (notably the holding companies)…
LiveRamp Customers Build ‘Foundation of Identity’ With Snowflake Native Apps
Acadia was featured in the latest collaboration between LiveRamp and Snowflake, showcased for its exceptional utilization of identity resolution and activation within the Snowflake Native App framework. Recognized for accelerating end-to-end pipelines while prioritizing data privacy, Acadia exemplifies innovation in the dynamic realm of data-driven marketing. Explore how Acadia’s strategic approach aligns seamlessly with industry-leading…
LiveRamp Customers Build ‘Foundation of Identity’ With Snowflake Native Apps
Acadia was featured in the latest collaboration between LiveRamp and Snowflake, showcased for its exceptional utilization of identity resolution and activation within the Snowflake Native App framework. Recognized for accelerating end-to-end pipelines while prioritizing data privacy, Acadia exemplifies innovation in the dynamic realm of data-driven marketing. Explore how Acadia’s strategic approach aligns seamlessly with industry-leading…
Amazon Briefing: The case for and against selling through 1P
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from Modern Retail. In this article, Kiri explores the decision-making process for brand executives choosing between operating as a first-party vendor (1P) or a third-party seller (3P) on Amazon. Kiri highlights the challenging power dynamic under the 1P model, describing…
Amazon Briefing: The case for and against selling through 1P
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from Modern Retail. In this article, Kiri explores the decision-making process for brand executives choosing between operating as a first-party vendor (1P) or a third-party seller (3P) on Amazon. Kiri highlights the challenging power dynamic under the 1P model, describing…
Acadia Recognized in Inc.’s 2023 Best in Business list for Advertising
Acadia is proud to announce we’ve be recognized as a winner in Inc.’s 2023 Best in Business list for Advertising. Acadia is one of 215 recognized in the fourth annual celebration of companies making the biggest impact on their communities, their industries, the environment, or society as a whole. Inc.’s Best in Business honorees don’t…
Acadia Recognized in Inc.’s 2023 Best in Business list for Advertising
Acadia is proud to announce we’ve be recognized as a winner in Inc.’s 2023 Best in Business list for Advertising. Acadia is one of 215 recognized in the fourth annual celebration of companies making the biggest impact on their communities, their industries, the environment, or society as a whole. Inc.’s Best in Business honorees don’t…
Amazon Briefing: How Amazon Is Changing the Narrative Around Its Advertising Ecosystem
Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross highlighted Amazon’s emphasis on video ad products and its evolving description, such as changing “OTT” to “streaming TV.” According to Ross, the addition of Sponsored TV ads without a minimum spend requirement aims to democratize access, removing barriers…
Amazon Briefing: How Amazon Is Changing the Narrative Around Its Advertising Ecosystem
Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross highlighted Amazon’s emphasis on video ad products and its evolving description, such as changing “OTT” to “streaming TV.” According to Ross, the addition of Sponsored TV ads without a minimum spend requirement aims to democratize access, removing barriers…