Acadia In the News
1P Vendors Are Frustrated by Seemingly Random Prices for Basic Tools
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, is quoted in Modern Retail on October 5, 2023. Kiri shares how Amazon is very secretive about how its prices Premium A+ Content pages: “It depends on the day of the week and who you speak with,” said Masters. “Vendors get given information that’s wildly variable…
1P Vendors Are Frustrated by Seemingly Random Prices for Basic Tools
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, is quoted in Modern Retail on October 5, 2023. Kiri shares how Amazon is very secretive about how its prices Premium A+ Content pages: “It depends on the day of the week and who you speak with,” said Masters. “Vendors get given information that’s wildly variable…
Why Digital Ad Platforms Are Ramping Up Their Full-Funnel Ad Strategies
Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross gives his thoughts on why brands are drawn to Amazon’s new tools for advertising and what makes it one of the “best supply sources” for customer insights. On the heels of Amazon’s announcement that it will be…
Why Digital Ad Platforms Are Ramping Up Their Full-Funnel Ad Strategies
Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross gives his thoughts on why brands are drawn to Amazon’s new tools for advertising and what makes it one of the “best supply sources” for customer insights. On the heels of Amazon’s announcement that it will be…
Acadia Earns ‘Best Place to Work’ Honors
Last week, Acadia was once again recognized as one of the best places to work in Atlanta. The Atlanta Business Chronicle ranked Acadia the 15th best medium-size company (50-99 employees) out of 100 within the category. Acadia was voted one of the Best Places to Work in this category in 2022 as well. Rankings are compiled by Omaha,…
Acadia Earns ‘Best Place to Work’ Honors
Last week, Acadia was once again recognized as one of the best places to work in Atlanta. The Atlanta Business Chronicle ranked Acadia the 15th best medium-size company (50-99 employees) out of 100 within the category. Acadia was voted one of the Best Places to Work in this category in 2022 as well. Rankings are compiled by Omaha,…
Is The Pitch Process Broken? Jared Belsky Has Some Thoughts On That
Industry publication Mediapost shared the news on Jared Belsky’s new book titled “You Get The Agency You Deserve: 20 Practical And Emotional Lessons To Maximize Your Agency And Partner Relationship.” The book offers insights based on Belsky’s agency career, advocating for a departure from traditional RFP processes. He emphasizes factors like culture, team dynamics, and values…
Is The Pitch Process Broken? Jared Belsky Has Some Thoughts On That
Industry publication Mediapost shared the news on Jared Belsky’s new book titled “You Get The Agency You Deserve: 20 Practical And Emotional Lessons To Maximize Your Agency And Partner Relationship.” The book offers insights based on Belsky’s agency career, advocating for a departure from traditional RFP processes. He emphasizes factors like culture, team dynamics, and values…
Retail Media Networks—everything Ad Buyers And Sellers Need To Know About The $125 Billion Trend
Kiri Masters, head of retail strategy at Acadia, is quoted in Ad Age on August 15, 2023, where Acadia’s original analysis of retail media network launches is also cited. In the U.S., retail media ad spend is expected to reach $45.15 billion this year, a 20% rise over 2022, according to Insider Intelligence But that…
Retail Media Networks—everything Ad Buyers And Sellers Need To Know About The $125 Billion Trend
Kiri Masters, head of retail strategy at Acadia, is quoted in Ad Age on August 15, 2023, where Acadia’s original analysis of retail media network launches is also cited. In the U.S., retail media ad spend is expected to reach $45.15 billion this year, a 20% rise over 2022, according to Insider Intelligence But that…
Jared Belsky, CEO of Acadia, Named One of Atlanta’s Most Admired CEOs for 2023
Jared Belsky, CEO and Co-founder of Acadia, has been named one of Atlanta’s Most Admired CEOs for 2023, as published in The Atlanta Business Chronicle, which takes immense pride in this annual tradition of recognizing exceptional leaders within the Atlanta metro area. This prestigious accolade celebrates the outstanding achievements of chief executives, managing directors, market…
Jared Belsky, CEO of Acadia, Named One of Atlanta’s Most Admired CEOs for 2023
Jared Belsky, CEO and Co-founder of Acadia, has been named one of Atlanta’s Most Admired CEOs for 2023, as published in The Atlanta Business Chronicle, which takes immense pride in this annual tradition of recognizing exceptional leaders within the Atlanta metro area. This prestigious accolade celebrates the outstanding achievements of chief executives, managing directors, market…
Acadia’s Co-Founder and CEO, Jared Belsky, Honored in Campaign’s ’40 Over 40′ Class of 2023
Acadia’s co-founder and CEO Jared Belsky has been named an honoree in the Campaign ’40 over 40′ class of 2023! The 40 Over 40 recognizes professionals who have dedicated their careers to the advertising marketing and communications fields and are paving the way for the next generation of leaders. You can see all the honorees here.
Acadia’s Co-Founder and CEO, Jared Belsky, Honored in Campaign’s ’40 Over 40′ Class of 2023
Acadia’s co-founder and CEO Jared Belsky has been named an honoree in the Campaign ’40 over 40′ class of 2023! The 40 Over 40 recognizes professionals who have dedicated their careers to the advertising marketing and communications fields and are paving the way for the next generation of leaders. You can see all the honorees here.
Smaller Brands Continue To Feel Pushed Out of 1P as Margins Get Squeezed
Danilo de Castro Alvares, a retail media manager at Acadia, has noticed a similar trend with his clients. One brand he works with sold over $6 million of products via Amazon’s 1P platform but has been seeing fees and other costs consistently go up. “If shipped revenue is less than $10 million, it’s not big…
Smaller Brands Continue To Feel Pushed Out of 1P as Margins Get Squeezed
Danilo de Castro Alvares, a retail media manager at Acadia, has noticed a similar trend with his clients. One brand he works with sold over $6 million of products via Amazon’s 1P platform but has been seeing fees and other costs consistently go up. “If shipped revenue is less than $10 million, it’s not big…
Retail ad prices for Walmart and Amazon have dipped while prices at Kroger and Instacart shot way up. Here’s what advertisers are paying today.
Ross Walker, senior paid media manager at Acadia, said that the agency’s CPCs for Instacart increased 38% in the second quarter compared to the same time period last year. Walker said more advertisers are running campaigns on Instacart compared to a year ago. He suspects Instacart may have seen a drop-off in users after the…
Retail ad prices for Walmart and Amazon have dipped while prices at Kroger and Instacart shot way up. Here’s what advertisers are paying today.
Ross Walker, senior paid media manager at Acadia, said that the agency’s CPCs for Instacart increased 38% in the second quarter compared to the same time period last year. Walker said more advertisers are running campaigns on Instacart compared to a year ago. He suspects Instacart may have seen a drop-off in users after the…