Acadia in the News
As retail media grows, more agencies are implementing their own ways to guide clients
Acadia CEO Jared Belsky and head of Retail Marketplaces Strategy Kiri Masters contributed their perspectives in this Digiday article published on January 2, 2024. This is an excerpt from the…
Read MoreLiveRamp Customers Build ‘Foundation of Identity’ With Snowflake Native Apps
Acadia was featured in the latest collaboration between LiveRamp and Snowflake, showcased for its exceptional utilization of identity resolution and activation within the Snowflake Native App framework. Recognized for accelerating…
Read MoreAmazon Briefing: The case for and against selling through 1P
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, was featured in a recent article from Modern Retail. In this article, Kiri explores the decision-making process for brand executives choosing…
Read MoreAcadia Recognized in Inc.’s 2023 Best in Business list for Advertising
Acadia is proud to announce we’ve be recognized as a winner in Inc.’s 2023 Best in Business list for Advertising. Acadia is one of 215 recognized in the fourth annual…
Read MoreAmazon Briefing: How Amazon Is Changing the Narrative Around Its Advertising Ecosystem
Ross Walker, Senior Paid Media Manager at Acadia, was featured in a recent article from Modern Retail. Ross highlighted Amazon’s emphasis on video ad products and its evolving description, such as…
Read MoreWhat Omnicom Buying Flywheel Means for the Holding Company and the Industry
Jared Belsky, CEO and Co-Founder at Acadia, was featured in a recent article from AdAge. Jared said he hasn’t been surprised by the acquisitions made by holding companies, including this…
Read MoreAmazon Wants Shoppers to Post Influencer-Style Content
Kiri Masters, Head of Retail Marketplace Strategy at Acadia, is quoted in Vogue Business on October 19, 2023. Kiri Masters questions the impact of Amazon Inspire, stating, “I don’t get it.…
Read MoreAcadia Launches Dedicated CHEWY.com Unit
The expansion of Acadia’s marketplace practice with a Chewy.com unit was covered by LBBOnline on 23 Oct 2023. Acadia responds to the retail media boom by launching a dedicated unit…
Read MoreHow to Run an Effective Analysis on Your Customer Base
This article was originally posted on warc.com in October 2023, by Seth Hirsch, Head of Analytics and Partner at Acadia When HubSpot surveyed more than 1,200 global marketers for its…
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