Explore insights from Acadia’s 9 retail media & marketplaces experts. Dive into topics like Amazon Marketing Cloud, Instacart advertising, AI-driven personalization, off-site ads, and the evolving landscape of retail operations.…Read More
Discover how to index your product or service in conversational AI results, which more and more customers are using to inform their buying decisions. Download our white paper to learn how existing models like ChatGPT, Bard, and LLaMA 2 source information for their answers, and how brands can use this knowledge to rank for relevant queries.Read More
For brands that sell products on Amazon, content on product detail pages (PDPs) is one way to stand out. But it takes a lot of effort and investment to create…Read More
Random Factory Brands (RFBs) are not the familiar brands on your NPD or Dunnhumby report. They are random, factory-direct brands that aren’t sold anywhere else. And they’re coming for you.…Read More
Our Commitment to Helping Brands Stand Out on Amazon Once upon a time, brands could only add a few images and plain text to their Amazon product pages. There were…Read More
Media measurement is the foundation for making successful marketing decisions. You can’t know how to allocate your budget until you have deep, specific insights into a) the business metrics and…Read More
How Amazon is pay-to-play for brands, why that matters, and what to do to win
We launched this research in October 2022, based on the question: “How Amazon is pay-to-play for brands, why that matters, and what to do to win?”.
This 12-page research report includes a framework to understand whether your brand needs more or less advertising investment relative to peers, the “Sponsorship Lift Matrix”Read More
How to allocate retail media budget like an expert…across a dizzying array of options – A Research Report by Kiri Masters and Matteo Bizon
Our research is based on how successful retail brands are allocating their media budget, acrss a burgeoning array of retail channels and media platforms.
In May 2022, we have released:
A white paper with our research findings
2 frameworks to use to make budget allocation decisions and compare retail media platforms
A webinar that gives an overview of research findings and our recommendations