2024 Retail Media & Marketplaces Outlook

Explore insights from Acadia’s 9 retail media & marketplaces experts. Dive into topics like Amazon Marketing Cloud, Instacart advertising, AI-driven personalization, off-site ads, and the evolving landscape of retail operations.…

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Random Factory Brands

Random Factory Brands (RFBs) are not the familiar brands on your NPD or Dunnhumby report. They are random, factory-direct brands that aren’t sold anywhere else. And they’re coming for you.…

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In It To Win It

How Amazon is pay-to-play for brands, why that matters, and what to do to win

We launched this research in October 2022, based on the question: “How Amazon is pay-to-play for brands, why that matters, and what to do to win?”.

This 12-page research report includes a framework to understand whether your brand needs more or less advertising investment relative to peers, the “Sponsorship Lift Matrix”

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Retail Media Allocation

How to allocate retail media budget like an expert…across a dizzying array of options – A Research Report by Kiri Masters and Matteo Bizon
Our research is based on how successful retail brands are allocating their media budget, acrss a burgeoning array of retail channels and media platforms.

In May 2022, we have released:
A white paper with our research findings
2 frameworks to use to make budget allocation decisions and compare retail media platforms
A webinar that gives an overview of research findings and our recommendations

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