Beal's Lobster Pier
Beal's Lobster Pier is a working pier in Southwest Harbor, Maine, known for its delicious seafood.
Because of Beal's seasonal business model, their team wanted to increase customer visits and to-go orders during its peak season to boost sales.
To help Beal’s accomplish their goals on social media, we designed an engaging social strategy to create a seamless and personable experience across all social channels.
Through a comprehensive community management process, our team leveraged user-generated content to grow an authentic brand audience.
In addition to organic social, our team designed paid ads to drive brand awareness and online orders to potential customers.
#ShareYourMess: A campaign to drive UGC by encouraging Beal’s fans nationwide to share their messy tables as they dined.
DownEast Lobster Roll Competition: a campaign with the goal of winning Beal’s the #1 spot as Maine’s favorite lobster roll. This brought in significant engagement and UGC.
Channels & Services: Social Marketing, Performance Creative, Content Marketing, Paid Social, Influencer Marketing.
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Increase in Annual OrdersSee the Work
#ShareYourMess: A campaign to drive UGC by encouraging Beal’s fans nationwide to share their messy tables as they dined.
DownEast Lobster Roll Competition: a campaign to win Beal’s #1 spot as Maine’s favorite lobster roll.
This brought in significant engagement and UGC.
Instagram Page Before & After
“We wouldn't have made it through the last year without this team.”
— Stu, Owner, Beal's Lobster Pier
“Working with this team has been easy from the start! They have helped us flesh out several successful marketing campaigns, multiple photoshoots and built us custom graphics. They're always thinking outside the box and stretching our ideas from "simple with promise" into tangible and innovative projects that get results. With their help, we've been able to solidify our brand online and feel confident that we're growing in the right direction. Everyone on the team cares so much and makes sure you feel like you're their only client. Thank you so much!”
— Sara, Marketing Directo, Beal's Lobster Pier
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