Rooted in the Midwest
How Fresh Thyme Drove 1.12M Store Visits and Its Best Revenue Year Ever
Fresh Thyme Case Study
Fresh Thyme Market needed to stand apart from national competitors with greater scale and budgets while reinforcing its position as a true local brand.
The objective was to elevate its Midwest identity, create lived-in and authentic storytelling, and drive meaningful engagement across digital, social, and in-store experiences.
Acadia developed the fully integrated “Rooted in the Midwest” campaign, blending cinematic farm footage, backroad B-roll, overnight in-store production, and a multi-city creator strategy to reflect the people and partnerships behind the brand.
Influencer collaboration - including an in-store activation with a health-focused creator - alongside 30+ video assets and social-first content, ensured the story reached shoppers across every key touchpoint.
The Acadia team traveled to Michigan to produce Fresh Thyme’s Rooted in the Midwest campaign, capturing creative, influencer, and UGC content across farm and in-store shoots.
The campaign generated 8.1M social impressions driven by influencer content and 404K+ engagements, contributing to a 15–18% incremental visit lift and an 8% incremental sales lift.
Total incremental store visits reached 1.12MM, marking the most successful revenue year in company history and reinforcing Fresh Thyme’s position as a community-rooted Midwest brand.
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