Search Engine Optimization
Whether you are a national brand or a local business, having a well-designed, user-friendly website is an essential part of online marketing. However, having a good website is not enough to compete for customers. Your website, and the products and services your business offers to consumers, must be easy to find on the Internet. To achieve this, you need to make sure your site is SEO friendly, which includes a focus on both content and technology.
In 2011, Google began factoring user preference into algorithm results. This has evolved further with Google’s RankBrain algorithm, which is designed to better understand searcher intent and allow the algorithm the opportunity to serve search results that best match this intent.
The algorithm has a preference for local results, and when it believes a user is looking for a local answer to their search query, it will prioritize these organization types – be it a business, service, or listing of service providers – in search results.
Because of this, a local search engine optimization (SEO) campaign is the most affordable approach to driving more customers to your business through your website IF you stand to benefit from more local customers. Examples of companies that could benefit are: law firms, medical practices, service-related companies, and franchise businesses.
Search engine optimization (SEO) is the process of ranking on the illustrious first page of Google’s search results for keywords that drive customers or clients to your website. While many companies find SEO to be a profitable, or even essential, customer acquisition channel for their business, many others have had it bear no fruit. One reason for this is that very often SEO campaigns are aimed at the wrong audience.
Generally speaking, national SEO focuses on brands and products, while local SEO focuses on location and services. Knowing which type of campaign will yield the best outcomes for your business comes down to understanding search engine algorithms and consumer intent and then developing the right strategy. Service businesses that operate in specific markets will see the best results from a local SEO strategy. National SEO campaigns are ideal for any clients seeking a national audience, be this B2C or B2B.
Search engine optimization (SEO) for e-commerce is the strategic effort to improve an online retailer’s website placement in search engines. An online retailer may have a great brand and product, but if users cannot find the website in search results, the online store essentially does not exist. An E-Commerce SEO agency will connect your business to your customers.
E-Commerce SEO is beneficial for e-commerce businesses because it has the highest return on investment (ROI) of any other form of e-commerce marketing campaign available. The money you invest in an E-Commerce SEO agency will be a fruit tree that keeps on giving. Although the rise to the top of organic search results can in some cases be a process, once organic trust is solidified with your website, the rewards will be great.
If your website has seen a sudden drop in traffic and rankings, you can thank Google’s algorithm that is frequently being updated and refined. For websites that violate Google’s guidelines and experience a penalty, the ranking recovery can be a difficult journey, but is certainly attainable. The two main penalties that websites can endure are either manual or algorithmic. Acadia Digital has over a decade of tried and true experiences in all types of Google penalties and know how to successfully navigate post Google penalty recovery to regain organic trust.
Historically (before 2012), SEO link building had been the primary organic ranking signal for search engines that many websites took advantage of, manipulating to skyrocket their rank in search engines for certain keywords. This black-hat SEO tactic has become extinct through Penguin, Google’s algorithm that aggressively punishes sites that engage in extreme link manipulation.
This is not to say that backlinks are not an important ranking signal for SEO anymore – if anything, they are more important now than ever.
Link building is still a central component of SEO strategy and very integrated in Google’s current algorithm, which is constantly evolving and improving. We want to help you build a safe and powerful link profile. Although it’s important to uphold link building strategy as a primary evaluation metric in SEO, there is certainly a right way to go about it.
If you have navigated to this page, you likely already understand the significance of SEO for your business in search engines. We want to let you know that you are in very good company with our team at Acadia Digital. Website SEO audits are the bread and butter of our technical SEO services, as they provide comprehensive insight into a website’s unique architecture, site health issues, and, most importantly, help our team identify a concrete plan of attack to improve search rank position.
At Acadia Digital, we perform some of the most comprehensive SEO site audits in the industry to diagnose potential health issues in your site. We then devise a strategic project plan to move forward, prioritizing high-impact initiatives to move your website higher in search engines and gain more quality traffic.