Conversion Optimization

Conversion Tracking and Optimization

By definition, marketing is the business of promoting and selling products or services. In the Internet age, marketing starts with having a website that is secure, user-friendly, and mobile-ready. But that’s only the beginning. You need your website and the products you sell to be easily found by customers. This is where SEO, PPC, and paid social advertising campaigns go to work on behalf of your company. These campaigns are designed to generate awareness, increase visibility in search engines, and produce viable leads for your business.

Conversion Rate Optimization Services

However, even when digital marketing campaigns are successful in getting visitors to your website, visitors don’t always take the next step in their relationship with your company. They may move through your site but not take actions that are meaningful to your business.

This is where Conversion Rate Optimization (CRO) comes into play. Once your business has earned higher visibility in search engine results pages and has generated more traffic to your website, CRO is the next stage in an effective digital marketing campaign.

How we Optimize Your Website for Conversions

Conversions are any desired actions taken by people visiting your site. The most valuable conversion is when a casual browser becomes an active buyer and loyal customer. Acadia Consulting’s team of digital marketing experts specialize in CRO. We ensure that your search marketing campaigns are aligned with the content on your website and fine-tune your website for conversions. We focus on the essential components of conversion rate optimization including:

Audience and Lead Quality Expand We make sure the people visiting your website are the right people for your business by analyzing demographic and geographic data. Navigation and User Experience Expand We make sure the people visiting your website are the right people for your business by analyzing demographic and geographic data. Site Performance Expand We make sure the people visiting your website are the right people for your business by analyzing demographic and geographic data.

Keyword Research

Understanding which keywords best fit your company and aligning them with what people are searching.

Competitor Analysis

Performing competitor research and leveraging SEO strategies to outrank the competition.

On-Page Optimizations

Strengthening your website’s pages in order to achieve a better standing in the search engine results.

Technical SEO

Another method of improving your site’s organic results through techniques that help Google read and index your pages more efficiently.

Product Pages Expand If your business operates an e-commerce site, we answer key questions like: 1. Is the buying process on your website easy or do potential customers encounter roadblocks even though they are ready to make a purchase? 2. Do product pages have the information visitors need to confidently click the “buy” button and enter their credit card information? Landing Pages Expand Compelling content drives action and increases conversions. We review your site’s landing pages and determine which pages are converting and which need better messaging and calls to action. We also audit your website to ensure it has the ideal balance of navigational, informational, and transactional landing pages.

Conversion Tracking Services

The elements of your digital marketing campaign – optimized landing pages, relevant blog posts, pay-per-click ads, social media ads – put your business in front of consumers and drive them to your website. Generating website traffic is a meaningful objective, however, your website has to be more than just a destination. It has to be a place for interaction between visitors and your business. Beyond providing information about your company, products, and services, your website must be designed for conversions.

Conversion tracking enables you to monitor whether your campaigns and website are effective in driving conversions. You can see how many people are interacting with your ads and content and what steps they are taking in their relationship with your business. Conversion tracking gives you a powerful way to measure return on investment so you can make informed decisions about allocating your resources.

What Conversion Tracking Does for Your Business

The reason why e-commerce SEO is so critical to businesses is because the majority of today’s consumers pursue product discovery on the web. To be more specific, around 60% of consumers conduct online research through search engines before deciding to purchase a product. Needless to say, it is more important than ever before to be in front of your consumers in search engines so they can buy your product. To do this successfully requires strategy and analysis to understand the breadth of products a company has and how consumers search for each product category.

Setting Up Conversion Tracking

Properly setting up conversion tracking involves both strategic decisions and technical implementation. Our team can help your business with both.

We help you determine what specific actions by consumers are most valuable to your business including:

  • Phone Calls
  • Contact Form Submissions
  • Email Sign Ups
  • Content Downloads
  • Product Purchases

Then, we work with you to make sure the proper code snippet or conversion tracking tag is implemented in the right places on your website. Search engines like Google and social media networks like Facebook, Twitter, and LinkedIn each have specific conversion tracking tags that will record conversions.

We can also help you set up conversion goals and assign a dollar value to these goals. Establishing conversion goals enables you to set key performance indicators and track your visitors as they move through the sales funnel.

How to Maximize Your Marketing with Conversion Tracking

Once conversion tracking is installed and your goals are set, our team will analyze the data that is gathered and provide your business with useful, detailed reports. These reports go beyond basic stats like website traffic and clicks. We mine conversion tracking data to evaluate the performance of your ads, keyword strategy, and content and determine how they can be improved.

We will help you understand the path the customer took to conversion, the value of each conversion, and how much each conversion cost. We will also provide you with actionable, research-based recommendations. With this information in hand, you can optimize your marketing spend and deploy resources to the channels that deliver the best results for your business.

We can implement conversion tracking for SEO, paid search advertising, and paid social media marketing campaigns, and on both WordPress and e-commerce sites.