Inside Principal Media Buying - Why You Should Say No
Start: Thursday, January 23, 2025, at 1:00 pm | End: Thursday, January 23, 2025, at 1:30 pm
Discover the hidden pitfalls of principal media buying and their true impact on your brand’s performance. This session will delve into why this practice persists, how it compromises niche media sources, and what marketers can do to demand transparency from their agencies. Join us to learn actionable steps to ensure your media buys don't compromise your brand to prop up agency profits.
Speaker: Jared Belsky: CEO & Co-Founder at Acadia