Lansinoh Case Study
With an established presence on Amazon supported by a small internal team of marketers, the 35-year-old maternity and healthcare brand wanted to boost their Amazon sales.
Despite their solid Amazon revenues, Lansinoh’s leadership felt there was room for significant improvement, especially with their new postpartum product lines.
- Overcoming reluctance to hand over the keys to an agency partner, after managing in-house for several years
- Promoting sales for new product lines and improving sales of core products
- Increasing market share while keeping a tight hold on costs
- Standing up a new market (Canada) where brand awareness was low
Following the audit, the Acadia team laid out a roadmap to optimize Lansinoh’s channel growth and introduce new strategies.
- Taking the inside track with full-channel Amazon marketplace experts
- Optimizing keyword strategies for better returns and visibility
- Broadening PPC advertising channel strategies
- Cooperative efforts align strategy with execution
- Proactive, responsive collaboration to drive higher yields
73% YOY growth in ad-attributed revenue while maintaining ROAS.
In only four months, from April to July 2022, Lansinoh showed meteoric gains, clocking in with a 73% rise in YOY revenue without increasing their ad spend.
In the same period, Lansinoh’s Canadian Amazon numbers grew by 56% YOY, with its ROAS showing the same stability as their US efforts.
The brand’s proudest moment, however, was the performance of their new product lines on Amazon Prime Day 2022. Achieving 3x YOY revenues over 2021, the company even outperformed its pandemic-fuelled 2020 Prime Day numbers.
"Prime Day was our number-one success story. The entire company celebrated when they saw the numbers. That was when I thought ‘Alright, this is a good relationship. Acadia are the right people for us."
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YOY Growth Rate in Ad-Attributed Revenue (US)0x
Sales YOY for Prime Day2022 over 2021
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YOY Growth Rate in Ad-Attributed Revenue (Canada)See the Work
“Every company leader should look into Acadia’s bespoke services. There are a lot of agencies out there in the Amazon space, but a select few show consistent and proven results. Acadia is one of them.”
— Umer Paracha, Lansinoh’s Head of E-commerce and Digital Marketing
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