Massage Envy Case Study
With changing macroeconomic factors because of the pandemic, limitations in supply, etc., Massage Envy (ME) wanted to reshape their marketing approach for the different services they offer.
They also wanted to discover how best to reach the right audience for these services with appropriate content and promotions, all while making sure it's all done profitably.
Acadia has the pleasure of partnering with Massage Envy to support their marketing and business strategy with analytics services. In doing so, we speed up and simplify decision-making by providing an iron-clad foundation of reporting, ad hoc analysis, and metricing of broader/longer-term objectives.
Channels & Services: Analytics
Acadia helped Massage Envy track key metrics against objectives and also helped understand how customer behavior affects these metrics. This helped ME reshape their marketing strategy around targeting, messaging, promotions, and related.
Findings
• Profile composition of clinics
• Best performing segments
• Opportunities for retail expansion
• Indicators for membership termination
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