The Need:

Red Roof needed consistent content to encompass its multiple brands as an established leader in the upscale economy lodging industry. With brand awareness and reputation as their top goals, our team designed a value-based content strategy for their target audience.

A happy family smiling outside of a Red Roof Inn.

How We Helped

Our team designed a visual strategy that tells the story of Red Roof. Through the power of branded and user-generated content, we helped Red Roof to develop relationships and encourage audience engagement. We implemented social content strategies that add value, entertain, create brand awareness and build brand trust.

We aligned with Red Roof's guest services team to develop a comprehensive community management process along with an organic strategy. This partnership helped build authentic relationships with Red Roof's existing audience and address customer service needs promptly.

The Results

2.3M

TOTAL USERS REACHED

70%

INCREASE AVG DAILY REACH

40%

INCREASE TOTAL USER IMPRESSIONS

See the Work

Before/After of IG:

Example Campaigns:

Red Roof - Dog Days of Summer

Red Roof - IG - Tips for Road Tripping

Red Roof - IG - dog

Red Roof - IG - Grand Junction

Client Testimonial

 

“Imagine Media Consulting has helped us to quickly elevate our social media strategy and creative content. In a fast pacing industry like hospitality, it’s vital that we work with partners who understand our brand and can execute on changes quickly; we have found that with Imagine. Their professionalism is unmatched and make each client feel like they are their main priority.”

 

— Rosalyn Ransaw, Red Roof Digital Marketing Manager

Ready for Growth? Let’s talk.