Tula Skincare Case Study
TULA Skincare wanted to improve market share in the Amazon Beauty category and increase brand awareness.
Acadia completed a deep-dive assessment of current advertising efforts and found untapped opportunities.
The team designed a new approach to advertising efforts that focused more on non-branded keywords, recent customer acquisitions, and customer base expansion.
Channels & Services: Amazon Paid Advertising Management Services
As a result of our focus on ad campaign optimization, we own most of the placements at the top of the search results page and drive new-to-brand customers at a sustainable cost.
In the three months after we began strategy implementation, sales from non-branded search terms grew by 155%. During the same three-month focus period, Paid Share of Voice for the generic keyword “eye balm” increased from 17% to 35.2% due to our efforts.
We also doubled the paid share of voice for one of their most important search terms.
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Paid SOV for One of Their Most Important Search Terms0%
Non-Branded Search TermsSales Growth
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Paid SOV Increased from 17% for the Generic Keyword “Eye Balm”
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