Vella Case Study
Consumers spend the top of the new year setting goals around physical and mental health, but sexual health is left out of the conversation.
With brand awareness and engagement as their top goals, Vella and Acadia set out to own the “new year, new me” conversation by making sexual wellness your #1 priority.
We launched the “#LeVellaUp Your New Year” challenge on Instagram to help make coming, come easier.
All month long, Vella’s feed served up weekly sexual wellness challenges and tips to encourage women to prioritize their pleasure in the new year, including an Instagram Story bingo card women could save and screenshot to track their progress.
Channels & Services: Organic Social
We launched the “#LeVellaUp Your New Year” challenge on Instagram to help make coming, come easier.
All month long, Vella’s feed served up weekly sexual wellness challenges and tips to encourage women to prioritize their pleasure in the new year, including an Instagram Story bingo card women could save and screenshot to track their progress.
0%
Increase in Total Engagment0%
Increase in Impressions#LeVellaUp Campaign
Campaign Posts
Vella
“This Brand’s Sexual Resolutions Include a Game of Spicy Bingo”
Muse by Clio
“Vella is showing how women can prioritize their pleasure by taking part in a nine-point bingo card game”
Media Post
“Vella Challenges Women to Prioritize Sexual Health In 2022”
The Atlanta Egotist
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