Influencer Marketing
How Paid Media and Influencer Marketing Work Together
Modern marketing is two-fold. Organic and paid media are both necessary to a successful – and they share one common asset. Metrics like clicks to site and conversions are indicators…
Read More6 Common Misconceptions About Influencer Marketing
Influencer marketing has become one of the most powerful tools in a marketer’s tool belt, but for many, it’s still misunderstood. Some think that it’s a passing trend that will…
Read MoreBeyond Likes: Measuring the Success of Influencer Marketing
Rebecca Yi is the head of influencer marketing at Acadia. Influencers are a powerful partner. They promote products and brands on social media in a way that the brands themselves…
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