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eTail East 2024


Panel Discussion: Utilizing Tentpole Events To Drive Near and Long Term Brand Health

  • From Prime Day to Cyber Monday to Back to School, hear how retailers are planning their marketing, promotions and inventory strategies around these big events on Amazon and other marketplaces knowing that they can significantly impact revenue and profitability for the year. Expect to hear more about:
    • Creating a strategy to tent pole events like prime day and holiday seasons
    • Examining the biggest opportunities to capture new to brand
    • Identifying your highest traffic times and where you need to focus your efforts
    • Determining your budget, how to update content and creative, what to do on social to drive visit



Julie Spear
Partner & Head of Retail Marketplace Services


Ash McMullen
Head of eCommerce
Advantice Health


Stephanie Grubert
Director, eCommerce Sales