Why New To Brand is a Superior Advertising Metric

On February 15, 2023, Stratably hosted Kiri Masters and Ross Walker from Acadia to explain the importance of Amazon’s New-to-Brand (NTB) metric.

The session included these highlights:

• The purpose of New-to-Brand
• 4 in 5 advertisers are using New-to-Brand in some way
• New-to-Brand can now be tracked from Sponsored Product ads