In a recent Digiday feature exploring why marketers continue to flock to the Cannes Lions International Festival of Creativity despite economic headwinds and global tensions, Acadia CEO Jared Belsky shared his perspective on the industry’s obsession with the event.
“People want to say it’s FOMO, but I think it’s worse than that,” Belsky told Digiday. “I think it’s the fear of believing you’re irrelevant if you’re not there.”
By opting for U.S.-based conferences and prioritizing the financial trade-offs of international travel, Belsky highlights a growing conversation around how agencies prove their value. While the industry contends with inflation and shifting agency models, Belsky’s take serves as a reminder that relevance is built through outcomes and strategy, not just presence on the French Riviera.
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