Featured in an Ad Age article, Jared Belsky highlights how CFO pressure is pushing brands to consolidate retail and brand media under a single agency to gain a clearer, unified view of performance. He underscores that fragmented structures allow teams to rely on isolated metrics, masking true business outcomes.
Belsky’s stance centers on accountability: when media is consolidated, all spend ties back to one “cash register,” removing ambiguity and revealing what is actually driving growth.
The full article is available on AdAge.com.
Posted in Acadia News
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