We’re proud to share that Paula Ersly, Head of Social Strategy at Acadia, has been featured in AdAge in a thought-provoking article exploring why absurdism has become the dominant language of Gen Z on social platforms.
The feature highlights six strategies brands can use to thrive in this landscape, including:
-
Dropping polished perfection for playful, lowbrow creativity
-
Building secret-club-style communities rather than traditional marketing channels
-
Trusting younger creatives to tap into Gen Z’s ever-evolving cultural codes
You can read the full article in AdAge below.
Paula also shared her thoughts in a post on LinkedIn. You can read it in full below.
Posted in Acadia News