Analytics and Intelligence
Customer analytics encompasses all things that help you dimensionalize, value, segment your customer. Who’s important how to get value from them?
We use demographic & psychological and behavior data to segment customers. Providing tiered customer grouping to understand who are the more valuable groups to target. We can target the market on a much deeper level this way.
Relying on tools like geocoding, Experian demographic data, customer deduplication, and more, we might split up your customers into categories like “Gold, health conscious couples” or “Platinum couples, no kids.” We can further narrow shoppers by geography, credit card usage, and so on.
We group customers based on how likely they actually are to buy your product. Using this to map out where budget would be most cost efficient. We can use predictive analytics to help you manage merchandising and pricing. Using real-time, historical, and behavioral insights to make smart business decisions.
After we gather that data, we make it actionable. At Acadia, we make it easy. We are used to taking messy bundles of data and finding the important trends within it. Working with us, you can better understand your customer segments, predict their behavior, and serve them content that will encourage them to convert.
With a center of excellence in Google Analytics / GA4 and GTM, we ensure that your reporting and campaign optimization are using the data source of truth. We partner with clients on a roadmap to overcoming digital measurement challenges posed by the broader legislative and technological headwinds affecting online privacy and ads measurement
Leading the Media Ecosystem
You hire an agency to help you look around the corner and to lead. We take that very seriously. We dedicate a ton of time to looking ahead. We have authored books like the “Great Client Partner”, we are regular contributors to Forbes, AdAge, MediaPost, DigiDay and Adexchanger, and we have a newsletter subscribed to by 15,000 senior marketers, a podcast (E-commerce braintrust) and more. We even authored a look ahead piece about how AI will drive the next evolution of SEO. If there is a horizon to look towards, we will be there with a POV.
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