Our paid media team specializes in accountable media driven by a targetable mindset where every dollar reaches its full potential. Our teams aren’t siloed, connecting Search, Social, Audio, Video, Retail, E-Commerce, and more to make the most impact from every angle.
If all you need help with is paid Search, that’s great. If you need us to simplify complexity and plan, strategize, implement, and manage, we can do that too.
Most of all, we’re here to help you discover the greatest opportunities and solve complex media problems together. We’re happy to be your AOR and even happier to invite you to join on Acadia family.
Media AOR
We’re partly defined by the company we keep. Great brands with fighter budgets can make every dollar count by stewarding investments with more granularity. Our media AOR is a very modern version. We steward our client's money via a multitude of channels, actively trading in and out of positions and optimizing at every turn.
Granularity and accountability for these best-in-class brands
Cami Lehman
Maggiano's, Director of Marketing
Acadia has an incredible level of expertise and has been a phenomenal resource for us for all things digital media.
With $350MM plus under our care, our 150+ biddable experts are ready to help you grow with paid media. You can expect transparent pass-through and direct billing with zero hidden fees and an honest partnership.
We have close partnerships with multiple DSPs, including MNTN, Amazon, MSFT (formerly Xandr) and more, plus partnerships with multiple other media service providers
Our close partnerships with Spotify, iHeartMedia, and SXM (Pandora, SiriusXM, et al) provides us with extensive opportunities to grab attention with engaging media. We look for premium Audio inventory via PMPs and other direct deals and leverage best-in-class planning tools to buy across all video platforms (OLV, CTV, OTT) via programmatic, direct, PMP and PG deals
As creatives at our core, we understand that consistent and high-quality brand assets are an undervalued tool to drive results. Our channel-specific reps ensure our creatives are following best practices for optimal performance so we can successfully manage cross-channel asset delivery and deployment. With full end-to-end production, including in-house or on location concept ideation, storyboarding, pre-production, video & photo shoots, graphic design, and full-service editing.
Data-informed decisions paired with conversion-focused graphic design helps us get the best campaign results for your brand. Looking at data and making informed and fast adjustments helps avoid LTV and Churn. We get test-obsessed with MMM and Market-Mate
1P and Audience management
SOC2 compliant with ability to handle PII data
BI and Always On Reporting
Our paid media philosophy
We believe in an Audience-Based Planning that is essentially “bottoms up!” This method labor intensive but worth every effort. We start with hand-raisers and move up the audience ladder to look for eager customers wherever they browse.
Forget about set it & forget it. We execute well-informed media plans and relentlessly hone in on results. A great plan is very different on day one than month 3 and that’s how it should be.
High cost with high speculative return
Educated bets on awareness mediums where you can tell your unique story with:
Podcasts, influencer integrations, high-impact takeovers, pmp deals, and more.
Paid Search
Search is a cornerstone of Acadia’s Paid Media marketing services practice, fueling our bottom-up approach to digital strategy.
Whether it’s balancing Performance Max against existing campaign structures, evolving to meet new audience requirements, navigating dynamic reporting needs, or balancing a multi-channel investment strategy, our team’s job is to stay up-to-date on the latest tools, tactics, and products that make us the best stewards of our client’s investment dollars.
We can optimize and tailor your Shopping initiatives to fit your business objective.
Understand how paid search fits within your overall channel mix and take action.
See your success visualized in dynamic dashboards, guided by shared insights and hyper-focused deep dives.
Evaluate your competitive landscape and current search and optimization opportunities. We’ll identify management needs and implement a Test & Lean approach.
Evaluate site-side and real-world touchpoints to find strategies that drive real and measurable results.
Paid Social
We’re ready to tackle your paid social requirements with an omnichannel approach. Confidently grow knowing our paid social experts are up to date on every last feature, placement, bid strategy, and available targeting option.
working closely with a team of organic social content creators and world-class influencer marketers for consistent messaging and expanded reach.
evaluating site-side and real-world touchpoints to find a strategy that drive real, measurable results
we utilize a proprietary process to leverage your customer/demographic data and build an audience strategy centered your most valuable customer profiles
how does paid social fit within your overall channel mix and how do the strengths of each platform fit your audience or goals
social advertising strategies are as diverse as the platforms themselves, audience insights and testing will find the mix that works for you
keeping up with the latest product releases and social trends so that your strategy evolves alongside your consumers’ online habits
Performance Creative
Our performance creative team is dedicated to delivering end-to-end creative excellence in every aspect of your marketing campaigns. Our dedicated team of digitally native performance storytellers understands that stories shape brands and create lasting customers. We use real-time data to craft audience-first campaigns that cut through clutter, stop the scroll, and drive results.
We combine storytelling with best-in-class creative capabilities so your brand stands out from the competition. Ensure every campaign contributes to your business objectives.
Video ads are a powerful tool to grab attention and add depth to your brand story.
We combine art and science to get the right visual messaging in front of the right consumers and clients at the right time.
Just a few kudos
We have clout and elevated Standing with Amazon as advanced partners, unlocking opportunities that give you and your brand retail opportunities that will boost your visibility and connect you with more shoppers.
We’re part of a small group of 100,000 agencies selected to be Google Premier Partner. This means access to alphas and betas and a direct line to our own dedicated Google partner managers that can help advance your needs and clear hurdles.
We also proudly were named Media Post’s Independent Agency of the Year. We earned this distinction because of how accountable our practice is, but also because of how we bring together media, retail media, analytics and performance creative to make life easier for our clients.
Our Technology
Too many agencies hold a client hostage to their technology stack and brew. Not us. Your data is your data.
We use systems and technologies to enable you, not trap you, with ZERO MARK-UP in our in-house tech. Our technology eco-system allows us to programmatically buy media while keeping fees low and accuracy high.
Our data, analytics, and media buying partners empower us to stretch an integrated media arm that is thoughtful, sophisticated, transparent, and granular.
Tech-powered media
Acadia uses best-in-class technologies to help steward your media dollars through a complicated advertising ecosystem. Beneath every media opportunity is often an analytics riddle. We have over 50 dedicated Analytics teamers who are statisticians, engineers, analytics practitioners waiting to help you figure out how to value your best customers.
Acadia uses best-in-class technologies to help steward your media dollars through a complicated advertising ecosystem. Beneath every media opportunity is often an analytics riddle. We have over 50 dedicated Analytics teamers who are statisticians, engineers, analytics practitioners waiting to help you figure out how to value your best customers.
Data warehousing is the art of gathering all your data into one place to make it actionable and usable in media. We’re experts at organizing the chaos and helping you understand your opportunities.
Customer segmentation is being able to value each of your different audiences and then pushing them out into media to be bid upon. We are master at connecting you with right shoppers at the right time.
Predictive modelling can help you figure out when a customer is likely to churn and help you prevent that from happening. Your best customers are the ones who stay loyal to your brand and services.
We’re obsessive measurement and dashboarding experts. We create always-on cloud-based dashboards for you to understand your success today tomorrow and for years to come.
Competency in Data Security
SOC2 audit, CCPA compliance, ability to speak with security officers
Data Science
Machine learning, artificial intelligence, statistical competency
Big Data
Cloud data platforms like Snowflake, API integration, hygiene and enhancement at scale
MarTech Tech Stack
Integrations to add or extract data, fill gaps between platforms
Multi-location Expertise
If you are a restaurant chain, a multi-site healthcare enterprise, a large omni-channel retailer, a large footprint entertainment complex, a unique franchised concept, a multi-unit wellness concept or anything similar that has to think about store-fronts and using digital media not just to win in the e-commerce game but to also drive to store,, then you recognize that your multi-unit marketing agency needs are unique and complex and very different from selling Coca Cola to a mass and ubiquitous national audience. Multi-location marketing means you likely are dealing with many of the following challenges:
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