Instacart Advertising Management
Our agency offers managed services to help consumer brands with their Instacart advertising strategy. We are early adopters of new beta programs and tools, and have access to many features through a direct Instacart partner relationship. We also leverage the best-in-class ad-tech tool Pacvue for campaign management and reporting.
Retail Media Experts
Our team has been managing online retail media strategies since 2015, when we were known as Bobsled Marketing.
In fact, we “wrote the book” on Instacart! Instacart for CMOs was published in 2021 as the first and most definitive overview of the marketplace
Budget Allocation
We are early adopters of new beta programs and tools, and have access to many features through a direct Instacart partner relationship. We also leverage the industry-leading ad-tech tool Pacvue for campaign management and reporting.
Instacart — Acadia’s Case Study
We launched Sponsored Brand Video ad for a CPG brand. This is a fairly new feature on Instacart so the reporting is still pretty scarce, however, we’ve seen some great results:
SBV Ranking campaigns have a better ROAS (+166%) than their twin SP campaigns
Brand campaign is trending at 48.9 ROAS, and the Ranking campaign is trending at 7.97 ROAS. The same R campaign in SP is trending at 3 ROAS!
CTR for Video is trending at 3.15%. This is light years ahead of Display (0.34%) and better than SP campaigns (2.7%)
Case Study—Snack Brand on Instacart
We partnered with Go Craize to help them grow on Instacart. We tested new promotional features that aligned with their goals and strategies to boost visibility and engage more potential buyers.
The results speak for themselves:
We increased Click-through-rate (CTR) by +6% boosting the chance of conversion
The cost-per-click (CPC) dropped by 28% making budgets more effective
We improved customer engagement with a +94% increase in conversions (CVR)
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