Professional Production Development
From storyboard to final production, our talented production crew works hand-in-hand with you to conceptualize, plan, and execute world-class photo and video content optimized for performance online at a cost customized to your budget. Our photo and video production work often expands outside of social media to support any usage, such as eCommerce, paid advertising, and out-of-home activations.
Detailed shoot planning and collaborative ideation on copy leads to creative assets that a brand can be proud to share in many channels
Coordination Across Marketing Disciplines
Acadia’s quest as a full-service provider does not just mean we can execute. Our photo and video production team gathers key insights from our CRO, retail media, paid media, programmatic, and social media practictioners to recreate highly impactful content for any use. Ongoing collaboration for marketing video services allows us to make data-driven decisions in the otherwise subjective creative world.
Ways We Leverage Internal Collaboration
1. Social-First Content
Social media is not only a way for brands to showcase their product or service, it is an extension of their personality. A place where their tribe meets. Social media users retain 95% of a message watched on video compared to 10% they read in text.
Working with our award-winning social media team, our photo and video production professionals leverage the medium to make sure your brand is filtered through the social media noise. We take the time to understand the unique voice and community of each of our brands. Then, we take those insights and transform them into one-of-a-kind photo and video content that fits right at home on any platform.
2. Paid Media/Performance Creative Content
Creative work can sometimes feel like a shot in the dark. Lucky for us, our paid media practitioners are data wizards who can supply us with reliable insights around asset performance and optimization. When executing a paid media campaign, we make informed creative decisions from day one that can be tested to improve future ideation and production of platform specific photo and video content. We leverage captivating photo and video services that beg to be clicked.
3. Retail Media & Marketplaces Content
For products that are sold on retail marketplaces like Amazon and Walmart, creative assets are the “modern-day salesman.” They are the first (and often last) thing your customers see before making a purchase. Our in-house retail team pulls from their high-converting best practices to create impactful photo and video content that supercharge product pages. Advances in Retail Media capabilities also create opportunities for highly engaging ad creative, including OTT video and video PPC ads.
Our nimble photo and video production team is constantly working to improve processes and evaluate trends so you can rest easy knowing that your content will embrace the cutting-edge of best practices for social media, paid media, and beyond.
Photo and Video Services: Proven Successful
From Social To The Street: Brown & Co. Jewelers
Brown & Co. Jewelers entrusted Acadia’s photo and video production team to create captivating creative for a social media campaign. Little did they know, the final product would be so bold and eye-catching that it would turn into a stunning out-of-home display for the Atlanta-based jewelry company.
