Posts Tagged ‘Jeff Cline’
What Is Google Analytics GA4 and How Should You Prepare for the Change?
Why is change a constant? As they say in Texas: “if it ain’t broke, don’t fix it.” Many marketers have used Google’s universal analytics for years and are now wondering why the change. Google explains some of the key differences between Universal Analytics and Google Analytics 4 as follows: “Google Analytics 4 (formerly known as…
Read MoreHow To Prepare Your Business and Marketing Efforts To Survive in the Realities of a Cookieless Future
Cookies, the thought can make a child smile, and leave your marketing department cringing. The problem with both digital and the grocery store variety is both can burn and leave a bad taste in the mouth. For 26 years marketing platforms have relied on the use of browser-based cookies to convey vital details about user…
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