Acadia CEO Jared Belsky was featured in a September 13th article by The Drum answering the question, "Is it better to build agency capability or buy it in?"
You can read Jared's response below:
“Build where you can, buy when you have to. Acquisition is harder than people assume. In addition to time and capital, it takes integration know-how, which is rare. We added a GA4/Tagging capability by studying the market to find a ‘way in’ and hiring a leader with significant experience and know-how. One person can home-grow a single area of expertise with a low cost of entry. Retail media and Marketplaces was a different story. We couldn’t just hire one person who knew Amazon PPC; we needed to incorporate multiple, costly areas of expertise to be credible. For that, we acquired a pioneering provider that had built an enterprise service – combining 24-hour inventory, product and media management – with a sizable base of clients and achievements. That foundation made us a player overnight.”
Learn more about Acadia's growth and acquisition history here.