Posts by Team Acadia
How Can You Measure the Success of a PPC Campaign?
PPC Campaigns that provide Real Value How can you measure the success of a PPC campaign? PPC metrics that are aligned to your performance goals are a key performance indicator…
Read MoreAmazon Pre Launch Checklist: Prepare for Takeoff
You’ve decided to join the world of Amazon, congratulations! Regardless of where you are in the lifecycle of your brand, it’s important to have a checklist for success when launching your Amazon presence.
Read MoreAmazon DSP 101: Beginners Guide to Understanding Amazon’s Demand-side Platform
Amazon Demand-side Platform (DSP) is a Display Advertising Platform that allows us to programmatically reach relevant audiences on Amazon sites and apps as well as publishing partners on third-party exchanges. Before we dive into DSP it’s important to understand some of the fundamentals of programmatic advertising.
Read MoreBest Amazon Promotional Tools for Sellers and Vendors
Promotions are a critical component of any marketing strategy, helping to drive product sales, attract new customers, and boost visibility of your products and brand. They are also a great tool to build sales momentum and generate reviews for new product launches. A well thought out promotions plan can have a widespread impact on your Amazon catalog, helping you to get more page views which could ultimately lead to higher conversions.
Read MoreAdding Text to Product Images Could Boost Conversions
If you’re looking for a way to boost conversions on Amazon, it might be time to consider adding text overlays to your product images. Adding this extra layer of information to some of your product images helps you compensate visually for what might be lost in the minutia of a product description.
Read MoreUnderstanding Attribution Models Gives Online Paid Advertising the Value It Deserves
As a business owner or marketing manager, understanding the value and return on your paid ads and marketing dollars is a key goal to both profitability and growth. In the…
Read MoreHow Brands Can Use Influencer Marketing to Grow Sales on Amazon
Brands looking for innovative ways to promote their products in an increasingly saturated media space should investigate influencer marketing. Both on and off Amazon, influencers can help brands build trust with consumers in their niche.
Read MoreEverything You Need To Know About Google’s New Search Ad Formats
With Google’s Rebranding of AdWords to Google Ads came a whole host of AI-powered ad formats. These new formats allow a marketer to place several variations of headlines and descriptions…
Read More5 Questions to Ask Distributors Before Letting Them Sell Your Brand on Amazon
Here at Bobsled Marketing, we’re strong believers that brands should be representing themselves on Amazon. Amazon accounts for an estimated 50% of ecommerce sales, and many shoppers start their product searches on Amazon. Brands should be using the channel to gather insight into product and competitive trends, get feedback from customers, represent their brand (and pricing!) consistently, own & grow the direct revenue, and own as much of the data they can get from Amazon.
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