Amazon Account Management
Turkey 5 Amazon Performance Recap
Now that the dust has settled, it’s time to review results of the Turkey 5 (T5) shopping event that commenced on Thanksgiving, picked up serious steam on Black Friday and Small Business Saturday, before concluding on Cyber Monday.
Read MoreGo Big From Home – A Breakdown of Amazon Global & FBA Export
Amazon Global and FBA Export can help brands expand internationally on Amazon. But before jumping in, there are a lot of factors to consider.
Read MoreAmazon Vendor Central Tutorial [Part 5 – Integration, Settings, Payments & Support]
Getting to grips with the nuances of Vendor Central is no easy feat. It’s a complex platform with hyper-specific data points and terminology. Find our Integration, Settings, Payments & Support breakdown below.
Read MoreAmazon Vendor Central Tutorial [Part 4 – Analytics & Reports]
Getting to grips with the nuances of Vendor Central is no easy feat. It’s a complex platform with hyper-specific data points and terminology. Find our breakdown of Analytics and Reports below. Next week we’ll be releasing the final installment on Payments & Settings.
Read MoreAmazon Vendor Central Tutorial [Part 2 – Items]
Getting to grips with the nuances of Vendor Central is no easy feat. It’s a complex platform with hyper-specific data points and terminology. There’s a lot to cover, so we’ve broken our analysis into installments. Last week, we discussed Orders. Find our Items breakdown below.
Read MorePrime Day Recap & Q4 Predictions
Want some additional context about your Prime Day 2020 performance? The Bobsled project team has shared some highlights, as well as how they’re approaching the rest of Q4.
Read MoreAmazon OTT – Democratizing Video Advertising
OTT ads are video ads delivered over an internet connection with a streaming device. The non-skippable ads on OTT are created and managed through Amazon’s Demand Side Platform (DSP).
Read MoreTop Marketing Strategies to Sell Books on Amazon
There are some similarities between books and physical products – I’ll explain the differences and similarities when it comes to getting reviews and advertising on Amazon. And finally, I’ll share what has worked for me.
Read MoreHow Should Luxury Brands Approach Amazon?
Many luxury brand representatives are still confused about how to approach the marketplace. In today’s article, we’ve compiled 7 things all luxury brand decision-makers need to be aware of.
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