Amazon Display Advertising
Amazon OTT – Democratizing Video Advertising
OTT ads are video ads delivered over an internet connection with a streaming device. The non-skippable ads on OTT are created and managed through Amazon’s Demand Side Platform (DSP).
Read MoreAmazon DSP Case Study
Below, Ross has answered some common questions about DSP and shared a case study from a Bobsled client.
Read MoreAmazon Posts: Guidelines, Best Practices & FAQ
Need help understanding the purpose and utility of Amazon Posts? We’ve got you covered! Amazon Posts are social media-style posts with product images and captions.
Read MoreAmazon Sponsored Display vs DSP
In today’s article, Stefan breaks down the fundamentals of both ad types and why brands should consider folding them into their Amazon advertising strategy.
Read MoreWhich Amazon Promotions Work Best?
Running bloated and costly promotions on Amazon will inevitably end up hurting your profit margins.
Read MoreAmazon Sponsored Brands Video Ads Best Practices & Case Study
In this article, we’re going to explain exactly what Sponsored Brands video ads are, and how to set them up. Nikola will also share some initial video ad results from a Bobsled client.
Read MoreGrowing Brand Awareness: Utilizing Amazon Advertising & Amazon DSP
In this article, Bobsled PPC Manager Ross Walker discusses how to align Amazon PPC spend ROI with overall brand goals, and how to leverage DSP for greater creative control. In addition to general best practices, we’ve included some advertising and DSP processes/checklists that we use here at Bobsled. So if growing brand awareness was one of your New Year’s resolutions, then this blog post is tailor-made for you!
Read MoreBid Management 201: All Amazon Sponsored Products Sections That Require Bid Management
Whether you have an in-house team or you are outsourcing your Amazon paid campaigns management to an agency, bid management probably gets included in your reports frequently. It is an ongoing daily/weekly process that is consistent and needed from the minute your sponsored campaign is launched.
Read MoreShare of Voice: What It Means for Brands, and How To Measure It and Leverage It
One of the main challenges that comes with selling on Amazon is the constant growth of competition. Continual increase of Amazon newbies willing to operate with low margins, or even at a loss in the beginning, makes staying up to date with the brands in your niche much more difficult.
Read MoreHow To Use the New Product Targeting Features in Amazon Sponsored Product Ads
It’s been six months since Amazon released the new Product Targeting feature. It was a huge update that enabled many more opportunities for brands to increase their product awareness and overall sales. Placing ads on competitors’ product pages and having an option to adjust bids for every Amazon Standard Identification Number (ASIN) separately makes the Amazon Marketplace more and more competitive.
Read MorePlanning for Promotions: Why It’s Important to Plan Ahead for The Year
Why is it important to plan ahead for promotions? Because putting a plan in place ensures you are regularly using the options available on Amazon to learn what generates the highest conversions for your brand – critical information to have when the holidays come around!
Read MoreAmazon DSP 101: Beginners Guide to Understanding Amazon’s Demand-side Platform
Amazon Demand-side Platform (DSP) is a Display Advertising Platform that allows us to programmatically reach relevant audiences on Amazon sites and apps as well as publishing partners on third-party exchanges. Before we dive into DSP it’s important to understand some of the fundamentals of programmatic advertising.
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