Email Marketing
5 Ways to Make Your Emails Stand out During the Holiday Season
The end of the year is shortly approaching and with revenue goals needing to be met, the fastest and most efficient way to make those extra sales is by sending…
Read More12 Tips to Boost Your Black Friday/Cyber Monday Sales
Consumer brands already know how crucial the weekend of Black Friday and Cyber Monday is in determining financial results metrics for the entire fiscal year. One of the best things that brands can do as they prepare for one of the biggest online shopping events of the year is to nail down their performance targets, budgets, and strategy for this period.
Read MoreThe Lowdown on UTM Tracking
See where your customers are coming from First thing’s first, what are we even talking about when we say “UTM”? UTM stands for Urchin Tracking Method and it’s a simple…
Read MoreWhy You Should Sunset Inactive Email Subscribers
Low email campaign engagement rates got you down? With a little bit of legwork, you can turn that frown upside down – try adding a Sunset Flow to your automation…
Read MorePractice List Hygiene for Improved Email Performance
Yes, email list hygiene is a real thing! Cleaning your list on a regular basis is a great way to maintain healthy engagement with your customer base and reduce list-unsubscribe…
Read MoreHow To Keep Your Email Campaigns Out of the Spam Folder
If you ever get an email stating that you’re being sued because your website isn’t ADA compliant, first thing’s first, do not freak out! The internet is a hotbed for…
Read MoreFour Email Marketing Automations That Increase E-Commerce Customer Engagement
We’ve been all around the world (OK via webinar, but still!) spreading the gospel of email automation and how it helps e-commerce business owners like yourself increase conversions and customer…
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