12 Tips to Boost Your Black Friday/Cyber Monday Sales

Consumer brands already know how crucial the weekend of Black Friday and Cyber Monday is in determining financial results metrics for the entire fiscal year. One of the best things that brands can do as they prepare for one of the biggest online shopping events of the year is to nail down their performance targets, budgets, and strategy for this period.

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The Lowdown on UTM Tracking

See where your customers are coming from First thing’s first, what are we even talking about when we say “UTM”? UTM stands for Urchin Tracking Method and it’s a simple way to see where your traffic – aka your customers – are coming from. Tracking UTM codes is a must-do part of your overall marketing…

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Why You Should Sunset Inactive Email Subscribers

Low email campaign engagement rates got you down? With a little bit of legwork, you can turn that frown upside down – try adding a Sunset Flow to your automation strategy. By putting a Sunset Flow in place, you can scrub your email list of inactive subscribers (those who haven’t clicked or opened campaigns in…

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Practice List Hygiene for Improved Email Performance

Yes, email list hygiene is a real thing! Cleaning your list on a regular basis is a great way to maintain healthy engagement with your customer base and reduce list-unsubscribe rates. Employing a list-cleaning strategy will also help you understand the email content your customers best relate to. Components of a List Hygiene Strategy To…

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How To Keep Your Email Campaigns Out of the Spam Folder

If you ever get an email stating that you’re being sued because your website isn’t ADA compliant, first thing’s first, do not freak out! The internet is a hotbed for scams (this is one of them), and although this one could be pretty scary if you’re not familiar with the regulations for an ADA compliant…

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