Performance Creative Archives

A Guide to Measure Video Metrics

By Chris Vidal | January 11, 2024

Data is at the heart of everything we do, even creativity. Those most beautiful and thought provoking videos could be a creative masterpiece, but if it doesn’t get engagements was…

“Shop Your Closet”: The Art of Making Existing Creative Feel New Again

By Connor DeBruin | June 22, 2023

Connor DeBruin, Senior Performance Creative Strategist at Acadia. Need a video but don’t have any existing footage to use? This isn’t nearly as impossible as it sounds, a skilled UGC…

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