Industry publication Mediapost shared the news on Jared Belsky's new book titled "You Get The Agency You Deserve: 20 Practical And Emotional Lessons To Maximize Your Agency And Partner Relationship."
The book offers insights based on Belsky's agency career, advocating for a departure from traditional RFP processes. He emphasizes factors like culture, team dynamics, and values in agency-client relationships. Belsky also suggests live problem-solving sessions to gauge agency capabilities and stresses the importance of clear communication for effective interagency collaboration. The book covers various topics, including inspiring great work, handling relationship challenges, and providing meaningful feedback.
This is Belsky's second book; his first, "The Great Client Partner: How Soft Skills Are the True Currency in Client Relationships," was published in 2019. Both books are available on Amazon.
Read the full article: "Is The Pitch Process Broken? Jared Belsky Has Some Thoughts On That" in Mediapost, published on August 29, 2023.